Marketing Manager

Job Summary

The Marketing and Communications Manager is a key member of our team responsible for creating and executing property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels, with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement, and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.

Candidate Profile

Education and Experience

Required:

• A 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or a related major, and 4 years of experience in the sales, marketing, digital, or related professional area; hospitality marketing or digital advertising experience is preferred.

OR

• A 4-year bachelor's degree in Marketing, Public Relations, Business, or a related major, and 2 years of experience in the sales, marketing, digital, or related professional area; hospitality marketing or digital advertising agency experience is preferred.

Core Work Activities

Hotel Marketing and Advertising

• Execute annual marketing plans to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and eCommerce teams.

• Partner with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

• Act as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

• Manage F&B media schedules and verify prompt settlement of accounts.

• Partner with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.

• Execute email marketing and display advertising.

• Maintain frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

• Verify all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

• Facilitate social media engagement and updating content in local digital channels (hotel website, travel sites).

• Develop and execute promotions campaigns in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.

• Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and respond accordingly.

Public Relations and Visual Asset Management

• Develop a comprehensive PR plan per quarter along with agency and execute post sign-off from GM.

• Maintain a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.

• Manage assigned accounts as per the media account management system.

• Write and distribute all press releases for property events, promotions, and outlets.

• Manage the execution of hotel-sponsored events, community/government relations activities, and press promotional activities.

• Support the pull-through of impactful PR strategy and activities to drive quality press coverage through media engagement, in alignment with communications objectives.

• Verify the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.

• Manage external vendors and media agencies; work with agency partners and continent PR leader to identify strategic media buys for their hotel(s).

• Surface and vet PR leads from the continent PR Leader regarding which are the best media to promote the hotel.

• Support the coordination of photography for F&B advertising, collateral, and public relations purposes between the hotel, advertising agency, and the regional field marketing teams.

• Manage photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.

• Act as the central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinate with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

• Coordinate and execute Hotel and F&B printed materials.

• Control quantity and inventory of all Hotel marketing collateral and verify copies are filed in a comprehensive manner.

• Assist in the production of all property, F&B display, and temporary signage in hotel public areas.

• Promote the collection of competitors' collateral and publicity on a monthly basis.

• Manage the execution of F&B direct marketing activities.

• Verify all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

• Assist and manage the development, coordination, and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.

• Help with the publication of the hotel's newsletter(s).

• Support communications duties and functions as deemed necessary.

• Assist in the liaison and execution of joint F&B promotions.

• Work with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.

• Partner with Director of Marketing to create marketing plans aligned to hotel sales and revenue strategy.

• Provide training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders, and Managers, and Revenue leaders.

• Coordinate with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.

• Keep abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.