Marketing Communications Specialist

1 month ago


Yantai, Shandong, China Marriott International Full time

Job Summary

The Marketing Communications Manager plays a pivotal role in the development and execution of property-level communications to enhance customer experience. Reporting to the Director of Marketing and Communication, this position promotes on-brand messaging through traditional, digital, and social media channels, driving consumer awareness, preference, and revenue growth.

Candidate Profile

To succeed in this role, candidates must possess a 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or a related field, coupled with 4 years of experience in sales, marketing, digital, or a related professional area; hospitality marketing or digital advertising experience is preferred.

Alternatively, a 4-year bachelor's degree in Marketing, Public Relations, Business, or a related major, accompanied by 2 years of experience in sales, marketing, digital, or a related professional area, with a background in hospitality marketing or digital advertising agency experience being advantageous.

Main Responsibilities

This role involves executing annual marketing plans to budget, consulting with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams. The successful candidate will partner with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns targeting in-house guests, driving incremental revenue to the hotel.

The Marketing Communications Manager acts as a liaison between the marketing department and advertising agency, overseeing tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions. They manage F&B media schedules, verify prompt settlement of accounts, and partner with property Revenue Management to ensure correct offer loading and targeted advertisement delivery.

Key Performance Indicators (KPIs)

SUCCESS IS MEASURED BY HOW WELL THIS ROLE HELPS DRIVE THE SALES AND REVENUE STRATEGY OF THE PROPERTY, SOCIAL MEDIA ENGAGEMENT, AND EFFECTIVE RESOURCE UTILIZATION FOR TRULY COMPPELLING MARKETING AND COMMUNICATIONS CAMPAIGNS.

Salary: $85,000 - $115,000 per annum, depending on experience and qualifications.



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