Product Marketing Specialist

5 days ago


Nanjing, Jiangsu, China BSH Home Appliances Group Full time
About the Role

We are seeking a highly motivated and experienced Product Marketing Specialist to join our team at BSH Home Appliances Group. As a Product Marketing Specialist, you will be responsible for developing and executing marketing strategies to drive sales and brand awareness for our Dishcare product line.

Key Responsibilities
  1. Product Launch Planning

Develop and execute product launch plans to ensure successful market introduction of new Dishcare products. This includes creating compelling product stories, communication assets, and customer sell-in plans.

Marketing Strategy and Planning

Develop and execute marketing strategies to drive category mental availability of our Dishcare product series. This includes developing media plans, executing offline communication tools, and creating appealing POSM and demos.

Consumer-Centric Marketing

Develop and execute consumer-centric marketing plans to deliver Dishcare product awareness, consideration, and sales results. This includes creating marketing materials, executing social media campaigns, and analyzing sales data.

Collaboration and Communication

Work closely with cross-functional teams, including R&D, Sales, and Marketing, to ensure alignment and effective communication of marketing plans and brand assets.

Market Analysis and Competition

Monitor market competition and competitors' news on channels and social media, and provide timely suggestions and actions to react.

Requirements
  1. Proactive and Innovative

Ability to think creatively and contribute new ideas and solutions.

Effective Communication

Ability to express and communicate effectively, and promote effective communication and collaboration.

Results-Oriented

Ability to focus on results, attention to detail, and strong logical thinking.

Continuous Learning

Ability to learn and develop oneself continuously, with a strong desire for self-improvement.

Marketing Experience

Experience in social media marketing, with a preference for candidates with experience in platforms such as WeChat, Douyin, and Little Red Book.

Language Skills

English language skills, with the ability to communicate effectively in a business setting.


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