Digital Marketing Leader

1 month ago


Hangzhou, Zhejiang, China Bosch Full time
Job Overview

Bosch is seeking a highly skilled Digital Marketing Leader to join our team. As a key member of our Marketing organization, you will be responsible for driving the development and implementation of our digital marketing strategy.

Key Responsibilities
  • Develop and Execute Digital Marketing Strategy

Develop and execute a comprehensive digital marketing strategy that aligns with Bosch's business objectives and brand strategy.

Lead Content Creation and Production

Lead the creation and production of high-quality digital content that engages our target audience and supports our marketing goals.

Manage IT Infrastructure and AI Marketing

Ensure that our IT infrastructure and AI marketing capabilities are aligned with our digital marketing strategy and support the delivery of our marketing objectives.

Represent Bosch in Marketing Infrastructure Projects

Represent Bosch in cross-functional marketing infrastructure projects and ensure that our interests are represented.

Requirements
  • Master's Degree or Above

A Master's degree or above in a relevant field such as marketing, business, or communications.

2-5 Years of Experience

2-5 years of experience in digital marketing, preferably in a leadership role.

Strong Digital Marketing Skills

Strong skills in digital marketing, including content creation, social media marketing, email marketing, and analytics.

AI or Marketing Automation Background

A background in AI or marketing automation is highly desirable.

Strong Communication and Analytical Skills

Strong communication and analytical skills, with the ability to work effectively with cross-functional teams.

Additional Information

Bosch is a leading global technology and services company. We are committed to innovation and excellence in all that we do. As a Digital Marketing Leader, you will have the opportunity to work with a talented team of professionals and contribute to the development of our digital marketing strategy.



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