Digital Marketing Strategist
6 days ago
As a key member of the Bosch Marketing Enabling Team, you will play a crucial role in translating and implementing the Bosch brand strategy across training, content production, and technical marketing. Your expertise will be instrumental in driving business growth and ensuring consistent implementation of brand strategy and marketing concepts in all content and training materials.
Key Responsibilities:- Develop and implement AI marketing topics for future content creation, translation, and training material development.
- Ensure IT infrastructure supports brand strategy and marketing concept implementation.
- Represent the BU in cross-BU and towards BDO in all essential marketing infrastructure-related projects.
- Drive Marketing ROI and achieve business objectives.
- Master's degree or above, 2-5 years of working experience.
- Good understanding of digital technical marketing and AI or other marketing content automation background.
- Strong communication skills in dealing with different stakeholders and hierarchies, analytic and negotiation skills.
- Flexible, enthusiastic, motivating, and empathic.
- Thinks systematically, strategic thinking, conflict-resolution, and personality and enthusiasm.
Contribute to the development of UX and Agile working methods. Take the lead in studying and developing AI marketing topics for future content creation, translation, and training material development. Ensure consistent implementation of brand strategy and marketing concepts in all content and training materials. Ensure IT infrastructure supports brand strategy and marketing concept implementation. Responsible for achieving Marketing ROI.
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Digital Marketing Strategist
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Hangzhou, Zhejiang, China Bosch Full timeJob OverviewAs a key member of the Bosch Marketing Enabling Team, you will play a crucial role in translating and implementing the Bosch brand strategy across training, content production, and technical marketing.Key ResponsibilitiesDevelop and implement high-quality content and training materials that align with the brand strategy and marketing concept.Lead...
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Digital Marketing Strategist
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