Cassina China Retail Marketing Director

1 month ago


Shanghai, Shanghai, China Poltrona Frau Full time
Job Title: Retail Marketing Manager for Cassina China Job Summary: We are seeking a highly motivated and experienced Retail Marketing Manager to join our team in China. The successful candidate will play a key role in implementing an effective go-to-market strategy for Cassina in the region, ensuring the correct rollout of the Cassina Global Marketing Calendar for the complete dealer network in China and Hong Kong. Main Responsibilities: * Develop and execute a comprehensive marketing strategy to improve brand visibility and drive sales in the region * Collaborate with local marketing agencies to implement effective and engaging point-of-sale visibility * Work closely with the Marketing, Sales, and Trade department team to ensure that local marketing strategies are aligned with global marketing objectives, revenue targets, and partners' needs * Coordinate and collaborate with local marketing agencies to implement effective and engaging point-of-sale visibility * Assist the Communications and PR office with diffusing key stories identified by HQ to top-tier press to create visibility for the brand and support the local market Key Skills and Qualifications: * Prior experience in Trade Marketing within a structured organization * Strong communication and interpersonal skills * Analytical skills * Excellent leadership and decision-making skills * Team collaboration and ability to effectively work with cross-functional teams * The ideal candidate is passionate about luxury Education and Work Experience: * Bachelor's degree in Business Administration, Marketing, or related degree * Proven Marketing experience of at least 4-8 years in similar roles and solid knowledge of the high-end furniture, fashion, or durable goods sectors * Excellent knowledge of Microsoft Office programs (Word, PowerPoint, and Excel) and Social Media (WeChat, LRB, etc.) * Excellent level of written and spoken English * Global experience/international mindset is mandatory What We Offer: * A competitive salary and benefits package * Opportunities for professional growth and development * A dynamic and supportive work environment If you are a motivated and experienced Retail Marketing Manager looking for a new challenge, please submit your application.

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