Sales Director, Retail, China Market Expansion

3 weeks ago

Shanghai, Shanghai, China Villeroy & Boch Full time

Shape & Create - And make it happen

Main Objectives / Area of impact / Influence on business and organization :

Driving retail sales & new business development in China market and area of impact /
Applying Villeroy & Boch Corporate & Regional sales strategy in
Influence on view of increasing Villeroy & Boch market shares in China and meeting the sustainable
business and growth & profitability targets
Drive retail sales growth, showroom management and sell out via excellent retail planning and execution of the right product, pricing, place
and promotion
Main Position Tasks :

Task 1: Retail Strategy and New Market Development

To identify & evaluate appropriate Route-To-Market strategies including geographic expansion via new showroom/new distributors/subdealers,
competitiveness in retail channels and sell out mechanism/campaigns.
Recruitment of new exclusive Villeroy & Boch distributors and support of the distributor system to cover gaps and areas where performance needs to
be improved.
To ensure excellent execution of agreed sales plans and market share of 3-year long range plan.

Task 2: Showroom Expansion and Quality Management

To lead and manage showroom development/expansion plan and highlight further business opportunities in addition to those identified by
local regional teams
Add new Villeroy & Boch full product mono-brand showrooms and upgrade non-conforming showrooms;
Flagship showroom strategy, 26 key cities flagship showroom establishment and improve the quality, image, product display and sales
management of showroom operations.

Task 3: Promotion Mechanism & Retail Sell out

To lead and develop national level promotion mechanism and work together with Product Marketing, Trade Marketing, SCM and own
Retail Sales teams to driver the implementation of Retail Promotion effectively
To manage and track retail sell out performance closely, and
Market activities unified management and supervise the implementation, through the promotional mechanism/small program, to enhance
the showroom sell-out.
Work with product team on retail product and pricing strategy based on consumers' needs and competitiveness assessment and drive
new product launch and roll out in retail channels.
Jointly with digital marketing department and tools to realize Villeroy & Boch private domain customers linking and tracking showroom sales and
designer channels, to realize sales and to track marketing campaign effectiveness.
Manage retail marketing campaigns, showroom design, distribution policies, store management and be accountable for KPI achievement
performance in collaboration with the marketing department.

Task 4: Retail Sales Channel Development

Jointly with digital marketing department and tools to realize Villeroy & Boch private domain customers linking showroom sales and designer
channels, and to realize sales
Red star / Easy-home /CIMEN / Aye / RERLook strategic cooperation, showroom drop, national promotions, opening, distribution
investment, resources advertising.
HOME DECO Channel Expansion and Strategic Signing Terms of trade/products/payment/activities national strategic framework
Retail trainer, curriculum development / internal training / H2 for distributor, showrooms, channels for external output
Manage big retail channel planning in coordination with online channels to synchronize online and offline

Task 5: Retail Team Management & Development

Demonstrate strong leadership & being the role model for all retail teams
Direct and lead team to ensure excellent retail execution based on company strategy and direction
Ensure cross - functional needs are incorporated in business/strategy action Plans
Review performance of direct reports; guide & motivate to
achieve or exceed objectives;
Contributes to developing the China BW Retail team, recruiting, training, promotions, etc.

Required Qualification
Education : University Degree with demonstrated analytical skill
Type and length of necessary job experience :

At least 10 years' experience in sales and marketing especially Retail sales Development, distributors management and consumer point of
sales sell out management market development, preferably gained from Sanitary Kitchen & Bath or Home durable consumer products
industries:
A competent sales leader with good track record;
Strong analysis and logical ability; clear structured thinking. Good capability to analyze complicated problem;
High business acumen, as well as good business planning, negotiation and express ability.
Must build and sustain a collaborative partnership with internal & external stakeholders to achieve an open and coherent culture amidst
timeline and aggressive business targets requirements.
Should be an excellent presenter, self-confident while a team player.
Comfortable on frequent travel across China.
Specific Knowledge (only essential specific knowledge; e.g. language skills if mandatory): Workable ability in English and skilled PC
operator.

Think outside the box with us #shapeandcreate

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