Digital Marketing Director for Injectable Aesthetics

2 weeks ago


Shanghai, Shanghai, China Galderma Full time

Job Summary

The Associate Consumer and Digital Marketing Director role at Galderma is responsible for delivering a seamless digital experience across all omni-channel touchpoints. This includes defining and building a consistent digital strategy, plans, and capabilities to enhance consumer brand awareness, consideration, consultation, and customer digital experiences.

The ideal candidate will have a proven track record in digital marketing, with experience in SEO/SEM, marketing database, social media, vertical sites, and/or digital advertising campaigns. They will be highly creative, with the ability to identify target audiences and devise digital campaigns that engage, inform, and motivate.

Key Responsibilities

  • Develop a consistent digital strategy along with brand portfolio strategy to plan and execute against strategy.
  • Understand consumer and customer journey, identify trends and insights, and develop a seamless eco-system across all omni-channel touchpoints for Galderma's portfolio.
  • Develop annual consumer and digital marketing plan to bring to life brand strategy and realize successful new launches.
  • Launch campaign and seasonal campaign to drive consumer demand, by integrating with key customers online and offline activities.
  • Develop influencer strategy and content plan to deliver brand key messages and ensure consistent communication across omni-channels.
  • Ensure portfolio presence along with brand strategy on owned platforms, increase members, and drive consultation and treatment by integrating with customers.
  • Develop to HCP digital education/facilitation platforms or tools to provide add-value services and increase customer brand adoption.
  • Supervise digital agencies to ensure agency deliver quality work ahead of project deadline.

Requirements

  • Education/Training: Bachelor's degree above, major in marketing, communication, business management, and journalism.
  • Work Experience: Above eight years' experience in consumer healthy industry or FMCG industry; rich experience in digital marketing.
  • Proven working experience in marketing field.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, social media, vertical sites and/or digital advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing CRM and user funnels.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Strong team management and communication (written and verbal) skills.
  • Technical Skills: being able to experience budget process and provide good and insightful analysis from financial and business perspective.
  • Organization Skills: Ability to plan, organize and control multiple, simultaneous, and fairly complex activities effectively.

About Galderma

At Galderma, you have the opportunity to gain new and challenging work experience and create an unparalleled, direct impact. We offer careers in innovation and accountability, empowered by diverse, collaborative colleagues across functions and geographies who share their passion to advance dermatology for every skin story.

Our People Make a Difference

At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.



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