产品营销专家

6 days ago

Suzhou, Jiangsu, China 固德威技术股份有限公司 Full time CN¥60,000 - CN¥120,000 per year
工作职责

• 市场调研与分析: 深入研究新能源市场,分析竞争对手和行业趋势,识别目标市场和客户需求,重点关注风光储氢等领域。

• 产品定位与信息传递: 制定产品定位和关键信息,并确保所有营销材料的一致性,能够将复杂的技术语言转化为易于理解的营销语言。

• 产品上市策略: 制定和执行产品上市计划,包括定价、渠道策略和推广活动,针对新能源行业特点制定差异化策略。

• 营销内容创作: 创作各种营销内容,包括产品手册、技术白皮书等,内容需专业且易懂。

• 销售支持: 为销售团队提供产品培训、销售工具和资源,帮助他们有效地销售产品,并能够解答客户技术问题。

• 跨部门协作: 与研发、产品中心、销售和营销团队紧密合作,确保产品在目标市场中获得成功。

任职要求

• 理工科背景,本科及以上学历,电力电子背景,研究生或者博士学历优先。

• 3年以上新能源行业研发/产品管理/产品营销经验,有风光储氢等领域经验者优先。

• 兼具产品思维和营销思维,能够将产品技术语言转化为营销语言。

• 具有系统逻辑思维,能够独立分析和解决问题。

• 组织沟通能力较强,能够与不同部门有效沟通协作。

• 对新能源行业充满热情,并渴望学习新事物。

• 英语听说读写流利,可以作为工作语言。

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