Marketing Manager

6 days ago

Beijing, Beijing, China Sony Music Entertainment Full time CN¥80,000 - CN¥120,000 per year

As Marketing Manager, you will help to ideate and execute project marketing plans and managing social media marketing & promotion to drive music performance across all streaming platforms and an overall digital creative vision for label's artists & the label's branding.

Be part of the core team responsible for the overall development of music releases, artist management, artist branding, content creation, business development, label branding etc.

What you will do

Social Media Management

  • Manage daily operations of label's social media channels, ensuring timely, relevant, and engaging content.
  • Identify and leverage social media trends, pop culture moments, and viral opportunities to maximize artist visibility.

Music Promotion

  • Apply music promotion (especially album's campaign) logic to drive streaming performance, including playlist placements, chart impact, and audience growth through data-driven campaigns.

Paid Advertising and Analytics

  • Assisting in planning, launching, and optimizing paid social media ad campaigns (e.g., Douyin, Instagram, TikTok, Weibo).
  • Use analytics to monitor performance, optimize content, and report actionable insights regularly.

Creative Content Ideation

  • Regularly propose fresh, creative concepts for short-form videos and viral social media campaigns.
  • Collaborate with internal teams and external creative partners to bring creative ideas to life.

Who you are

  • Bachelor's degree or equivalent experience
  • Minimum 4 years' experience in social media management, digital marketing, or creative content strategy within music, entertainment, or related fields.
  • Proven success in music promotion with demonstrated results in driving measurable streaming performance (e.g., playlist additions, spike in monthly streas/listeners, chart entries).
  • Strong creative ideation skills, especially in developing engaging short-video content.
  • Excellent written and verbal communication skills .
  • Deep interest and knowledge in pop culture, music, and digital trends globally and in China.

What we give you

  • You join a vibrant global community with the opportunity to channel your passion every day
  • A modern office environment designed for you, empowering you to bring your best
  • Investment in your professional growth and development enabling you to thrive in our vibrant community
  • The space to accelerate progress, positively disrupt and create what happens next
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

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