Regional Account Director, China HQ

Company Description
GfK.
Growth from Knowledge.

For over 90 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers' buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives "
G
rowth
f
rom
K
nowledge".

We Show The World What People Want.
Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description
Purpose of the Role: As a
"hunter"
to develop sales opportunities for new business from our existing clients. Not limited by white-spots, long tail clients, cross-sell/up-sell and drive sales cadence support business leaders.

• It is Individual Contributor role that with knowledgeable in market research reports and Tech & Durable industry. (Strong Networking connection)

Key Activities:

• Sales planning: Develop sales plan for new business pipeline, building meaningful client relationships, and ultimately closing deals having two main focus – one being a true sales "hunter" to drive revenue and the other as a relationship builder of clients
• Sales campaign: Plan local sales campaigns, drive cadence to rally white spots / long tail client development with wider team in market and measure sales from new business at weekly / monthly basis. Champion global and regional sales campaigns within market and drive sales excellence locally
• Sales lead and pipeline: Generate sales contacts/leads and develop relationships on a daily basis for sales proposal and pipeline building. Collaborate with Industry leaders for sales proposals and constantly work with client value proposition and rejections to win sales deals (measuring win/loss rate, sales cycle, learning for next pitch)
• Sales pitch: Work closely and collaborate with designated Industry / Solution leaders throughout the sales cycles along
• Sales closure: Driving deals to successful outcomes across sales phases in a timely manner (no direct reports)
• Understanding of client's business priorities and issues : Have a clear understanding of client pain-points and value proposition – how we can help the clients
• Analysis and story-telling: Provide thought leadership, both internally and externally, to grow GfK's capacity of engaging with clients
• Industry point of view: Have a deep understanding of technology consumer goods and be on top of analysis to tell the story to clients for next growth. Champion market webinar and point of view, incl. LinkedIn promotions
• Product ideation: Generate new product ideas and bring the voice of the customer back for next product development (with a view on profitability and feasibility)
• Salesforce expert: Be the Salesforce expert locally and help develop pipeline development and tracking for entire portfolio driving sales incl. Salesforce best practice adoption in market
• GfK Platform expertise: be competent (working level expert) over GSE, and gfknewron platform
• Sales Ops: Champion sales administration, contract management excellence and collaborate with Finance for Sales compliance
• Critical Soft skills: High energy, resilient, excellent in collaboration, organized in tasks and knows how to engage with senior to mid-level stakeholders internally/externally

Qualifications
Skills required:

• Standard office packs, GfK systems (willingness to learn), Salesforce and previous sales experience in data/analytics/enterprises ( prefer experience in consulting firm with knowledge about market research )
• True Sales hunter with a balanced view on data analytics/macro-market understanding
• Passionate about clients and well organized (do not forget about internal compliance, sales admin tasks)
• Excellent networking, sales and negotiation skills
• Digitally savvy, and keen to maintain GfK brand and point of view at major social networks (i.e. LinkedIn). Scout for opportunities in industry speaking/seminars
• Must have great soft skills to be able to relate to different retailer segments and their top contacts. Being street-smart and able to hustle when needed
• Must be fluent in both written and spoken English

Typical Education and Work Experience required:

• Bachelor's degree, preferably in a Business field
• Minimum 8-10 years working experience, preferably in new business development experience, in the Marketing and Merchandising responsibilities within the Tech & Durables consumer goods Industry

Additional Information

• Preferably a position where Hunting and Farming are at 70:30
• Good Sales skills and Negotiation skills
• every quarter this person will need to travel to the Regional HQs in APAC. ( For a start.)

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the