渠道定制品助理经理

6 days ago

Shanghai, Shanghai, China 联合利华服务(合肥)有限公司上海分公司 Full time CN¥200,000 - CN¥400,000 per year

工作职责:

工作目标:

根据对特定渠道核心消费者的理解和品类趋势的判断,开发并落地渠道定制产品,满足消费者需求,获得更多生意增量,完成SI & SO和财务目标。

职位描述:

消费者需求洞察:熟悉并能够展开对行业以及特定渠道的核心消费者需求与行为的分析,理解并输出渠道人群画像与品类需求;

品类发展分析:熟悉并能够开展对调味行业、不同品类发展分析,并通过对不同品类下的竞争表现,形成品类趋势洞察和发展机会;

渠道需求获取:针对新零售渠道/特定大客户,通过与渠道销售、平台采购、运营等多部门的直接沟通,了解渠道品类趋势,对齐产品需求;

定制产品提案与卖进:通过对消费者&品类&渠道的理解,根据公司P&L要求,形成针对渠道的定制产品,跟进渠道反馈,及时调整优化产品6P,完成产品的SI;

多部门合作:作为项目负责人,与销售、研发、供应链、财务、市场等项目组成员对接,负责定制品开发与落地全流程把控与推进。

职位要求:

  • 3年以上产品开发经验,作为项目经理,有渠道定制品/OEM经验优先
  • 具备对行业与消费者的分析能力,通过定量工具&定性分析品类发展与消费需求
  • 基于品类和消费者理解,能够成功转化成可落地的品类与产品策略
  • 较强的项目管理能力,作为项目负责人把控商品开发全流程
  • 良好的沟通和表达能力,谈判能力
  • Passion for F&B industry
  • 熟练操作Office软件,需一定书面英文能力

任职条件:

Same as above.

  • Manager - Channel Strategy 渠道策略(助理)经理

    6 days ago

    Shanghai, Shanghai, China Roche Full time CN¥400,000 - CN¥1,200,000 per year

    At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure...

  • 渠道销售经理

    6 days ago

    Shanghai, Shanghai, China 厦门市优拉体育用品有限公司 Full time CN¥600,000 - CN¥1,200,000 per year

    该职位来源于猎聘 Job Responsibilities:Research and analyze the market situation in the region, track industry development trends, competitor dynamics, consumer preferences and government regulations.Participate in the formulation of channel marketing strategies and channel layout, implement marketing strategies, establish a systematic channel matrix,...

  • 渠道拓展项目经理-医院

    6 days ago

    Shanghai, Shanghai, China Roche Full time CN¥900,000 - CN¥1,200,000 per year

    At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure...

  • 品牌经理

    6 days ago

    Shanghai, Shanghai, China 安利 Full time CN¥10,000 - CN¥60,000 per year

    工作职责1. 结合公司发展计划,制定纽崔莱品牌年度传播目标、策略及规划,并带领团队完成传播方案实施。2.整合内外部纽崔莱品牌传播渠道和传播资源,与公共事务部门联合制定纽崔莱品牌传播的媒介策略和投放方案。3.

  • 市场部经理

    6 days ago

    Shanghai, Shanghai, China 雅诗阁物业管理(上海)有限公司 Full time CN¥300,000 - CN¥600,000 per year

    该职位来源于猎聘 主要职责: -制定有效可行的市场推广计划,并制定有针对性的推广方案 -负责华东区媒体的运营,同时利用其他社交媒体平台策划市场品牌活动 -协助总部及区域办公室推出品牌项目 -与本地商会维持良好的合作关系...

  • 渠道销售

    6 days ago

    Shanghai, Shanghai, China JAB Inc Full time CN¥400,000 - CN¥800,000 per year

    该职位来源于猎聘 职责: 1. 负责引入和维系软装行业的渠道商合作伙伴,并不断扩大销售网络和渠道覆盖面 2. 根据公司软装产品战略和目标,设计合理的销售计划和 incentvie 计划推动渠道商销售 3. 为渠道商提供销售培训、销售资料、市场行业资讯等支持 4....

  • kam,o2o; 重点客户经理,o2o渠道

    4 days ago

    Shanghai, Shanghai, China PepsiCo Full time CN¥80,000 - CN¥120,000 per year

    Overview- Maintain and grow assigned key account(s) business through a standard key account management to ensure sales target achievement负责特定O2O平台/渠道的生意,以及市场份额可持续增长Responsibilities- Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable &...

  • 副总监-渠道策略与运营负责人

    6 days ago

    Shanghai, Shanghai, China Roche Full time CN¥800,000 - CN¥1,200,000 per year

    At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure...

  • 渠道推广主管-上海

    6 days ago

    Shanghai, Shanghai, China CJ (QINGDAO) FOODS CO., LTD Full time CN¥60,000 - CN¥180,000 per year

    该职位来源于猎聘 岗位职责: 1. 负责公司产品餐饮,农贸渠道推广活动包含但不限于厨师交流会,调味行业交流会,样板市场活动等。 2. 制定并实施推广计划,协调相关资源,确保各项推广工作的顺利进行。 3....

  • 助理买手

    6 days ago

    Shanghai, Shanghai, China 琳玛(上海)贸易有限公司 Full time CN¥200,000 - CN¥400,000 per year

    该职位来源于猎聘 职责描述:Support buying manager to meet the target GP and sales target;主要工作目标:协助采购人员/采购经理,通过购买合适范围内达成商品交 易的利润和销售指标;Responsible for collating sales data; purchase-sale-stock analysis;...