General Manager – Sales Area China

1 day ago


Beijing, Beijing, China Sandvik Coromant Full time

Join Sandvik Coromant as the General Manager for Sales Area China, a role for a business-oriented leader who motivates teams, drives growth and shapes our strategic direction in one of our key markets. This is your opportunity to shape the future of our sales organization, strengthen customer partnerships and position Sandvik Coromant at the forefront of metal cutting innovation.

About Us
With deep expertise in metal cutting and a passion for innovation, Sandvik Coromant partners with customers across industries to develop solutions that meet both current and future manufacturing demands. Our sales organization is dedicated to delivering exceptional value and efficiency through modern sales processes, data-driven insights, and collaborative teamwork.

Your mission
As General Manager for Sales Area China you are expected to:

  • Lead and grow the business in line with agreed targets for sales, market share, customer and sales service, profitability and pricing.
  • Execute global strategies locally translating our global initiatives into impactful regional actions and measurable results.
  • Ensure operational excellence, maintaining compliance with local laws, company policies, and financial guidelines.
  • Drive sales performance through modern sales tools, solution selling, and strategic customer engagement.
  • Represent Sandvik Coromant in China – identifying synergies, cross-selling opportunities, and new business partnerships across divisions and business areas.
  • Develop people and performance, fostering high performing teams in an inclusive and collaborative culture. You are responsible for succession planning, talent development, and building future leadership within your team.

You report to the Vice President of Sales at Sandvik Coromant, and your job may include Managing Director (MD) responsibilities. The location is flexible within the Sales Area and extensive travel is a natural part of your job.

Your profile
We are looking for a strategic leader with strong business acumen and a background that combines technical and commercial expertise.

You bring:

  • A university degree in Engineering, Business, or related field.
  • Proven experience leading a commercial business in a global organization, ideally within industrial, manufacturing, or technical product sales.
  • A track record of driving change and achieving sales results in a global context.
  • A strong understanding of customer needs, market trends, and competitive landscapes, with the ability to identify new opportunities.
  • Financial fluency with ability to balance growth with profitability and cost control.
  • Exceptional people leadership skills: You identify and develop talent, guide teams through transformation, and inspire trust and engagement.
  • Excellent communication skills in English, both written and spoken. Mandarin proficiency is an advantage.

Who You Are
As an inspiring leader, you thrive on collaboration, empowerment and results. You combine strategic vision with the ability to execute, balancing a long-term growth mindset with operational excellence. Your leadership style is open and inclusive, you lead by example, foster accountability, and motivate your team to deliver exceptional performance. You are passionate about customers, confident in decision making, and energized by representing Sandvik Coromant in one of the world's most exciting markets.

At Sandvik Coromant, we shape the future together. Join us and lead our Sales Area China toward the next stage of innovation and growth.

Our culture
Innovation is in our DNA and we're proud to shape the future of manufacturing in close collaboration with our customers and partners. We believe in an inclusive, equal and open-minded culture, and we nurture our diversities to form a solid foundation for achieving great results. Add fair and rewarding benefits, as well as many different career opportunities in an inspiring global environment. Meet some of your future colleagues at our career page or visit our website, LinkedIn or Facebook page to get to know us further.

Application
Send your application no later than November 30, 2025. Job ID R

Our recruitment process is open and fair - we welcome all applicants and evaluate every unique application in line with the specified requirements profile, to find the best match for the position.

Contact information
Are you curious to know more about this position? Please contact:

Charlotte Höök, HR Manager, at

For more information about the recruitment process, please contact HR Services at

Hiring Manager
Michael Eneberg, Vice President Sales, Sandvik Coromant

Sandvik Coromant is part of the global industrial engineering group Sandvik and is at the forefront of developing manufacturing tools and machining solutions, with knowledge that drives the industry standards and innovations demanded by the metalworking industry now and in the next industrial era. Collaborations with educational institutions, extensive investment in research and development and strong customer partnership ensure the development of machining technologies that change, lead and drive the future of manufacturing. Sandvik Coromant owns over 1700 patents worldwide, employs around 8000 staff and is represented in more than 150 countries.



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