天猫类目运营 (Digital Sports Leader)

6 days ago

Shanghai, Shanghai, China Integrated Commerce Full time CN¥80,000 - CN¥120,000 per year
工作职责
【工作职责】
- 作为生意负责人,制定品类年度规划及运营策略;
- 持续完善精细化运营,包括但不限于合理规划商业活动,协助制定各个促销节点和各类活动计划并执行,控制营销费用投入产出比;
- 负责天猫指定运动或品类的运营,通过深度挖掘产品卖点,打造沉浸式产品故事,确保转化率持续提升;
- 管理负责品类的库存,根据销售目标,季节情况并预测库存,确保产品的持续供应,避免断货和滞销
- 推动所负责品类的商品内容保持多样化与吸引力​​,动态优化产品详情页,买家秀,图片及视频等内容,满足视觉营销需求;
- 紧密跟进用户店铺&品类体验,持续提升用户对产品购买及使用的满意度。

【Job Responsibilities】
- As the business owner, create annual business plans and operation strategies.
- Utilize refined operational methods to reasonably plan commercial activities, assist in formulating and executing promotional events and campaign plans, manage marketing ROI.
- Continuously improve refined operations, including but not limited to rationally planning commercial activities, assisting in the formulation and execution of various promotional milestones and campaign plans, and controlling marketing ROI.
- Responsible for operating sports or categories on Tmall, deeply exploring product selling points, creating immersive product storytelling, and continuously improving conversion rates.
- Manage category inventory, forecast demand, and prevent shortages or overstock.
- Dynamically optimize product detail pages, buyer shows, images, videos, and other content to meet visual requirements, boost visual appeal and engagement.
- Closely monitor user experience in the store and categories, continuously improve user satisfaction with product purchase and use.

任职要求
【任职要求】
- 热爱运动,富有活力,至少规律参加一项运动
- 具备商业头脑,对数据敏感,需要具备一定的Excel能力,逻辑思维清晰
- 能够在快节奏和不断变化中工作,具备良好的承压能力;擅长学习,并结果导向
- 具有团队协作精神和协调沟通能力,乐于助人
- 对电商行业充满热情,有意长期从事电商运营工作
- 良好的英语书面和口语能力

【Job Responsibilities】
- Passionate about sports, energetic, and regularly participates in at least one sport.
- Business-minded, data-sensitive, proficient in Excel, with strong logical thinking.
- Adaptable in a fast-paced environment, resilient under pressure, quick learner, and result-driven.
- A team player with strong coordination and communication skills, supportive and collaborative.
- Enthusiastic about e-commerce and committed to a long-term career in e-commerce operations.
- Strong written and verbal English skills.

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