Senior Field Marketing Program Manager
3 weeks ago
We are seeking a experienced, self-driven, and deadline-oriented marketing manager. This is a unique opportunity to play a key role in an exciting growing business. In this role, you will be a key member of Amazon China Global Selling Field Marketing team, owning to build Field Marketing national strategy/priority with central marketing teams/PR, meanwhile lead to design country programs happening to the divisions. You will leverage the industry trends and Field government/association/Seller insights for Field Marketing strategy designing, regional program planning and execution. You will work closely with Field Marketing, central marketing teams/PR, business/sales teams and cross functions for program planning and execution to meet the pre-aligned goals. The ideal candidate is a self-driven marketer with proven record of filed marketing planning and strategy formulating. You should have a hands-on approach with field marketing planning and communication, and possess excellent project management skills.
His/her responsibilities include but not limited to:
1) Build Field Marketing national strategies and plans based on the division business direction and priorities. Interface directly and influence executives, business leaders and align with multiple business priorities across stakeholder groups.
2) Engage, influence and align key internal stakeholders to ensure excellent execution of regional marketing strategy and activities.
3) Drive leads acquisition (especially manufacture and brand acquisition) from strategic partner channels;
4) Build the Regional Alliance System with key partners incl. governments/service providers/associations.
5) Develop and execute regional marketing activities in close collaboration with regional team members.
6) Manage filed marketing budget, results tracking and analysis, and overall event timeline.
We are open to hiring candidates to work out of one of the following locations:
Shanghai, 31, CHN
BASIC QUALIFICATIONS
- 10+ years’ experience in regional marketing, project management or leading delivery of large/cross functional programs.- Proved record of building marketing strategy and programs, end to end delivery, and communicating results to senior leadership.
- Strong marketing and business analysis and functional experience, including requirements gathering, creating/deploying solutions to end users. Must be metrics-driven.
- Capability to move easily between generating big, strategic ideas, and driving hands-on process improvement along with team.
- Strong bias for action, highly organized and ability to complete a high volume of tasks and projects with little to no guidance and tight deadlines in dynamic business environment.
- Excellent verbal/written communication and presentation skills in both English and Chinese.
- Bachelor’s degree in business, marketing, MBA would be a plus.
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