Senior Brand Marketing Manager
2 weeks ago
The future of entertainment is interactive, and our Brand Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
We're looking for a Senior Brand Marketing Manager to join EA's Esports Brand team. The Esports Brand team delivers competitive gaming experiences that amplify tentpole brand moments from launches to major live service beats. You will leverage competitive gaming to advance the priorities of our brands across new regions, platforms, audience targets, and game experiences. You will help architect and deliver go-to-market campaigns for FC Pro and related competitive programs in the region, from concept to final marketing execution. You will be an integral part of our Esports Brand Marketing team, reporting to the Director of Esports Brand.
Responsibilities:
- Architect high-impact marketing campaigns and lead the creation of high-quality esports marketing assets that improve and encourage viewership, (re)acquisition, engagement, retention and evangelism of our games and content
- Partner with the Franchise Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for EA Football esports in Asia
- Develop trusted relationships with agencies, production and vendor partners
- Author campaign briefs, track beat readiness and partner with global and regional marketing teams to activate campaign beats
- Lead Brand milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.
Qualifications:
- 7+ years of experience in brand development, campaign strategy, or product marketing
- Experience taking a product or service from consumer insight, to ideation, to market
- Gather and interpret data, and distill meaningful insights
- Galvanize partners with diverse teams, at all levels
- Excel in a matrixed environment
- Experience in brand building, marketing, campaign management or growth in entertainment, sports, Esports, video games or relevant industry sector
- Expert level knowledge in the sport and culture of Football and the EAFC Franchise and speak the language of our fans in the region
-
Senior Brand Marketing Manager
3 weeks ago
Shanghai, Shanghai, China Electronic Arts Full timeThe future of entertainment is interactive, and our Brand Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield....
-
Senior Brand Manager, Consumer Marketing
3 weeks ago
Shanghai, China Align Technology Full timeAbout this opportunity Marketing Manager, Consumer Marketing, APAC (Focus market: China) OVERVIEW: This is a marketing role where the incumbent will be expected to contribute to the brand consumer marketing agenda across APAC. You will have opportunities to understand the APAC consumer, similarities and differences and create synergistic plans with wide...
-
Senior Manager Brand Finance
4 weeks ago
Shanghai, China Adidas Full timePurpose & Overall Relevance for the Organization: The Brand Finance Team partners with the adidas Brand team to set and achieve tactical and strategic financial targets, while driving financial analysis to support fact-based decision making. The objective of the adidas Brand Finance team is to provide financial transparency and insights which includes...
-
Senior Manager Brand Finance
2 weeks ago
Shanghai, China adidas Full timePurpose & Overall Relevance for the Organization: The Brand Finance Team partners with the adidas Brand team to set and achieve tactical and strategic financial targets, while driving financial analysis to support fact-based decision making. The objective of the adidas Brand Finance team is to provide financial transparency and insights...
-
Senior Manager Brand Finance
1 week ago
Shanghai, Shanghai, China adidas Full timePurpose & Overall Relevance for the Organization: The Brand Finance Team partners with the adidas Brand team to set and achieve tactical and strategic financial targets, while driving financial analysis to support fact-based decision making. The objective of the adidas Brand Finance team is to provide financial transparency and insights which includes all...
-
Senior Manager Brand Finance
4 weeks ago
Shanghai, China adidas Full timePurpose & Overall Relevance for the Organization: The Brand Finance Team partners with the adidas Brand team to set and achieve tactical and strategic financial targets, while driving financial analysis to support fact-based decision making. The objective of the adidas Brand Finance team is to provide financial transparency and insights which includes all...
-
Senior Manager Marketing
3 weeks ago
Shanghai, Shanghai, China Hilton Full timeThe Senior Manager will be responsible for driving increased market share and revenue through focused hotel-level activity. This role will ensure hotels have adequate online presence and visibility to drive online channel performance. This includes overseeing the performance of hotel digital direct channels, retailing management and social media, as well as...
-
(Senior) Brand Manager
3 weeks ago
Shanghai, China Novartis Full timeAbout the role: We are keen to look for a Brand Manager to help us define product strategy in agreement with local management and global marketing department and implement supporting tactical plans and projects.Key Responsibilities:Develops brand strategy, promotional campaigns and tactical plans within marketing budgets Prepares content of...
-
Senior Brand Manager
3 weeks ago
Shanghai, China Ferrero Full timeJob Location: ShanghaiCompany descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...
-
Senior Brand Manager
1 month ago
Shanghai, China Ferrero Full timeJob Location: Shanghai Company description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...
-
Senior Brand Manager
3 weeks ago
Shanghai, Shanghai, China Ferrero Full timeJob Location: ShanghaiCompany descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products...
-
Senior Brand Manager
4 weeks ago
Shanghai, Shanghai, China Abbott Laboratories Full timeuMajor Responsibilities/Activities:Marketing PlanningConduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive informationCreate and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goalsComplete preliminary and final marketing portfolio...
-
Senior Brand Manager
3 weeks ago
Shanghai, China Abbott Full timeuMajor Responsibilities/Activities: Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals Complete preliminary and final marketing portfolio planning...
-
Brand and Marketing Lead
1 week ago
Shanghai, China Razer Full timeJob Responsibilities/ 工作职责 :We are seeking a dynamic and experienced Marketing Specialist to join our team and drive the marketing efforts for RESPAWN, a snacking brand for gamers and esports users joint created by RAZER and Mars Wrigley. This role will focus on brand activations, social media campaigns, and offline events. He/she should be...
-
Senior Manager Marketing Community, RN
1 week ago
Shanghai, Shanghai, China Adidas Full timeDevelop, support and manage key initiatives across the SPOMA Community function to achieve GCA's top SPOMA prioritiesHe/she will achieve this mission by: Driving and guiding initiatives on Running and Outdoor community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target consumers ...
-
Senior Manager Marketing Community, RN
3 weeks ago
Shanghai, China Adidas Full timeDevelop, support and manage key initiatives across the SPOMA Community function to achieve GCA’s top SPOMA priorities He/she will achieve this mission by: Driving and guiding initiatives on Running and Outdoor community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target consumers...
-
Senior Field Marketing Program Manager
3 weeks ago
Shanghai, China Amazon Information Service (Beijing) Co., Ltd. (Shanghai Branch) Full timeAmazon Global Selling is one of Amazon’s business units that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon’s 300+ million worldwide active customer accounts,...
-
Senior Manager Marketing Community, RN
1 week ago
Shanghai, China Adidas Full timeDevelop, support and manage key initiatives across the SPOMA Community function to achieve GCA's top SPOMA prioritiesHe/she will achieve this mission by: Driving and guiding initiatives on Running and Outdoor community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target consumers ...
-
Brand Manager
3 weeks ago
Shanghai, Shanghai, China Abbott Laboratories Full timeuMajor Responsibilities/Activities:Marketing PlanningDevelop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.Conduct joint field calls with sales team to provide...
-
Brand Manager
3 weeks ago
Shanghai, China Abbott Laboratories Full timeuMajor Responsibilities/Activities:Marketing PlanningDevelop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.Conduct joint field calls with sales team to provide...