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Manager, Consumer

1 month ago

Shanghai, China abercrombie-fitch-co. Full time

Company Description

Job Description

What Will You Be Doing? 

Under the role of Consumer & Market Insight (CMI): Gather and generate insights on market/competition, consumer, and culture trends for APAC markets (priority being China and Japan in the next 3 years.) Synthesizes insights and provide recommendations for initiatives to drive the business performance and brand development. Build and maintain research platform & projects to impact business decisions, and create a consumer centric culture in the organization.

Under the role of Corporate Strategy Support (CSS): Collaborate with the Corporate Strategy team, Strategic Planning team, and APAC business teams to gain insights into our corporate/business strategy in APAC. Provide assistance in developing playbooks, organizing offsites, and devising growth plans for the APAC region.

Establish quarterly ANF and competition brands tracking and social listening tracking to assess awareness/purchase intent/brand perception movement Partner with APAC merchants, marketing, EC ops and other business teams to identify knowledge gap or needs in consumer validation (including but not limited to product design preferences, marketing creatives optimization), and design research methodologies/ carry out research to close the gap/ consumer validationPartner with CRM/ Data Analytics team in developing a clear picture of consumer journey and consumer segmentations to allow building an automation platform and specific effective actions to covert Gather relevant competitive landscape view in partnership with EC ops team for online business and industry report for offline Regularly share out industry and culture trends from key markets Assist in the development of APAC strategy tactics, including playbooks, offsites, and growth plans, by providing support such as PPT development and data analytics.

What Do You Need To Bring? 

Functional: Over 8 years of proven marketing research experience at a research firm with robust ability in research methodological assessment and quantitative methodsIndustry: market research firm/ brand company/ management consulting firm with a focus on apparel/sportswear/FMCGBachelor’s degree in business related discipline is requiredStrong collaborator, result/solution-driven, resilient, effective communicator in Chinese and in English– both verbal & writtenPossesses a genuine passion for brand storytelling and fashion

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.

Our Values 

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

Incentive bonus program Annual companywide review process Flexible spending accounts Medical, dental, and vision insurance Life and disability insurance Associate assistance program Paid parental and adoption leave Access to fertility and adoption benefits through Carrot Access to mental health and wellness app, Headspace Paid Caregiver Leave Mobile Stipend Paid time off & one paid volunteer day per year, allowing you to give back to your community Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year) Seven associate wellness half days per year Merchandise discount on all of our brands Opportunities for career advancement, we believe in promoting from within Access to multiple Associate Resource Groups Global team of people who will celebrate you for being YOU

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

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