Brand Success Account Manager, Brand Success AM team

4 months ago

Shenzhen, China Amazon (Shanghai) International Trading Company Limited Shenzhen Branch Full time
As an exploratory pioneer team, BSAM focus on helping CN Brands grow their brands. To do so we focus on generating learnings by supporting Brands at different stages of development, and experimenting on new brand features. We 1) Pioneer critical new tools/products to generate learnings for CN Brands and support roadmap prioritization; 2) collaborate with Biz/Ads team (One Amazon Team) to achieve Brands’ success for strategic BOs and pilot joint campaigns with BO to apply tools/products in specific business scenarios, 3) Pilot supporting low to mid-size Segments with sample Sellers. With these pilots, we will generate Brand Building cases for MKT and Education teams, to deliver both Seller facing and AM facing Brand Tools/Products Practical Handbook to scale best practice to all AGS teams and Brands, and support our collaboration with global team to define/ optimize accurate CN brand segmentation.

Key job responsibilities
Daily roles and responsibility:
[seller management]
-Act as the primary point of contact of CN Brands, identify their brand building needs and provide strategic solutions with leveraging Amazon Branding and Advertising tools/products, and eventually drive brand equity growth.
-Analyze data from multiple sources and present recommendations to customer, and develop reports to fulfill their specific needs.
-Act as internal advocate for your own customer’s issues, questions, request, escalations and concerns, furthermore, to generate valuable voice to address broader scope issues.
-Testify workable approach through observing data performance and customer feedback, to summarize learnings and best practices which can enable key stakeholders to improve products, allocate resources to drive broader CN brand success.
[project management]
-Be able to initiate and lead project from 0 to 1, as owner of project, be able to set up aligned project goal, and work backward to design whole project execution plan and manage timeline
-Be able to communicate among multi-stakeholders (including Marketing, Product, Program, Sales ops) to reach agreements and proceed project.
-Through daily data observation and seller performance tracking, be able to deep dive in data analytics and generate scalable insights.
-Identify, solve, and scale process improvements across the team and broader organization.
[soft skills]
-Feel comfortable with ambiguities, high self-motivated mindset, and be able to solve problem independently.
-Be able to maintain organized and high efficiency work under multi-tasks.

About the team
What is the Brand Success Team?
The Brand Success team was established in 2021 under the PMO, AGS. Our goal is to help Chinese Sellers to grow their Brands on Amazon. We work closely with global product teams and business functions, and study the needs and challenges our Sellers face when building their brands. We also integrate within the broader Amazon Global Selling organization by cooperating with marketing, business, and seller support teams to provide a feasible brand growth journey to help Brands improve their Brand Equity. Our team further expanded in 2023, merging capabilities with product management, project management, data analyst, and Seller management teams, and are now seeking top talents to join us.

We are open to hiring candidates to work out of one of the following locations:

Hangzhou, 33, CHN | Shenzhen, 44, CHN

BASIC QUALIFICATIONS

- 3+ years of digital advertising and client facing roles experience
- Bachelor's degree
- Experience analyzing data and best practices to assess performance drivers

PREFERRED QUALIFICATIONS

- 3+ years of client or vendor facing roles with a focus in relationship management and negotiation skills experience
- Experience aggregating and analyzing internal and external campaign metrics to assess performance drivers and identify insights

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