Online Marketing Specialist
3 weeks ago
Job Responsibilities/ 工作职责 :
1、Coordination with JD platform's marketing resources, activities, and planning for the release of new products.2、Coordination of resources and planning between various stores and companies on the JD platform.
3、Implementation of JD's self-operated RTB (Real-Time Bidding) advertising."
Job Responsibilities:
Align with the rhythm of brand and platform major promotional events, integrate internal and external resources, break down monthly GMV transaction targets, and work with the team to achieve sales goals.
Maintain communication with various functional positions on the JD platform, conduct monthly analysis, review industry data, and optimize strategies to enhance the brand's traffic acquisition capabilities and market share on the JD platform.
Engage in daily marketing operations, including but not limited to planning platform activities, new product release planning, RTB advertising, platform resource and activity coordination, etc. Additionally, based on the platform's event schedule and requirements, communicate with the company's marketing department to complete relevant content promotion and maintenance on the e-commerce platform.
Qualifications:
Bachelor's degree or above, with at least 2 years of experience in e-commerce operations preferred. Familiarity with e-commerce platform rules and backend operations is a plus, and sensitivity to e-commerce data is desirable.
Experience in the consumer electronics, esports, and fast-moving fashion industries is preferred.
Strong marketing planning and program integration skills, rich experience in e-commerce platform content marketing, strong communication and proposal writing abilities, or a foundation in e-commerce material design are advantageous.
Pre-Requisites/ 任职要求 :
Are you game?
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