Marketing Specialist

Found in: Talent CN S2 - 2 weeks ago

Shanghai, China Altair Engineering Full time

Job Summary:

Take charge of the market strategy and execution for the Advanced Data Analytics product line, including but not limited to digital marketing strategy, content creation, and campaign planning/reporting, to ensure active social engagement in China while promoting the brand and generating demand. The communication activities will be conducted through the company's website, social media, and other digital marketing methods, including WeChat, blogs, SEO, webinars, and short videos. The individual should excel in leveraging data to maximize Altair China's brand awareness and demand generation, with a solid understanding of B2B marketing methodology, digital marketing trends, and the products.


What You Will Do:

Lead the social media strategy and operation for the Advanced Data Analytics product line at Altair, including WeChat and other channels. Enhance and strengthen customer engagement on Chinese social media, using the most effective approaches to deliver our messaging to online users.

Lead the localization of global marketing materials for the Advanced Data Analytics product line at Altair, including transforming English content into materials and conference activities suitable for the local market.

Create localized flyers, brochures, and case studies based on the unique features and customer value of Altair's Advanced Data Analytics products.

Collaborate on monitoring and evaluating the performance of SEM/SEO campaigns for the Advanced Data Analytics product line and contribute to campaign analysis, reporting, and the development of new strategies.

Explore new promotional/media channels through pilot programs based on the distinct features and customer base of Altair's Advanced Data Analytics products.

Undertake necessary design, video shooting, and editing work to swiftly deploy digital marketing campaigns.

Support and collaborate on marketing activities, conferences, and other marketing initiatives at Altair China.

Collect and analyze marketing information as required by the company.

What You Will Need:

Basics:

Minimum of 6 years of marketing experience, with at least 3 years in digital marketing for B2B markets.

Bachelor's degree or higher.

Strong marketing writing skills to collaborate with the technical and sales teams in creating promotional content.

In-depth understanding of digital marketing and social media. Familiarity with tools supporting mainstream social media operations such as WeChat, Bilibili, and Zhihu.

Strong creative abilities. Proficiency in Adobe Premiere and short video editing tools.

SEO/SEM experience.

Ability to quickly learn and grasp technical content and market trends.

Fluent spoken and written English.

Ability to work under pressure and handle multiple tasks.


Preferred:

Prior experience in the Advanced Data Analytics or AI software industry is preferred, and successful experience in developing digital strategies or executing digital marketing campaigns in the Chinese market is required.

Familiarity with HubSpot and Salesforce is a plus, with experience using CRM tools in China.

Excellent communication skills and professional communication techniques.

How You Will Be Successful:

Envision the Future Communicate Honestly and Broadly  Seek Technology and Business “Firsts”  Embrace Diversity and Take Risks 

What We Offer:

Comprehensive salary and benefit plan; Humanized management system and good corporate atmosphere; Internal training、career development opportunities. Regular team buildings； Comfortable working environment with convenient transportation and office refreshments; Comprehensive social security and supplementary medical insurance; Regular physical examinations; We help non-natives to apply for point-based household registration or get the city's hukou.

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