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Marketing Communications Specialist III

2 months ago

Shanghai, Shanghai, China Thermo Fisher Scientific Full time

Job Description

Role responsibility:

  • Explore new market trend, new media resources, new type of marketing activities to generate and secure new leads through comprehensive activities both online and offline
  • Achieve lead generation (volume and quality) targets to deliver on the vertical sales growth and team target
  • Explore potential market segment and leverage resources to support commercial target
  • Continuously accumulate profound market insight and experience, KOL communication to cover potential customers and win customer preference.
  • Independently plan, organize, execute and report vertical campaigns both online and offline in one vertical market
  • Work actively, closely and efficiently together with other marketing function teams and commercial team;
  • Efficient communication and management on external vendor, explore and build tight relationship with industry associations
  • Develop local marketing tools as necessary (brochures, presentations, flyers, etc) with PM's initiatives and/or support on this.
  • Budget control and KPI management

Minimum Requirements/Qualifications:

  • Bachelor's degree above, prefer in Marketing or business related field;
  • At least 5 years marketing experience in B2B companies and/or relevant PR agencies;
  • Strong organizing and executive ability; Experience in team management is preferred
  • Ability to work independently with tight schedules;
  • Effective in communication and good interpersonal skill
  • Level of travel required: 40%-50%.
  • Compliance awareness

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