Brand Supervisor-Digital Comm/品牌主管-市场部电商
3 weeks ago
Job responsibilities:
Performance media optimization
Lead TM & TM Super & JD performance media management, including in-site media matrix planning, budget control, result review, sales performance & ROI monitoring. Evaluate the performance of key metrics like ROI, UV, Conversion, CPC, on a weekly basis with key stakeholder and agencies, and provide clear directions to agencies for improvement and ensure ROI & GMV deliveries. Track and analyze key competitors’ online performance landscape(search, PFM etc). Gatekeep for each brand lower & upper funnel media index Collaborate with teammates on DC campaign and content optimization.Job requirements
Bachelor degree above At least 2-3 years relevant ecommerce experience, FMCG preferred. Experience in performance media a plus Strong business and data analytical skills, and project management skills. Entrepreneurship, Strong growth mindset, good team collaboration. Fluent in Written and Spoken English-
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