Boucheron Content Manager, China

3 weeks ago


Shanghai, China Kering (Shanghai) Watches and Jewelry Limited Full time

Description

Responsibilities:

Create Campaigns and Assets in line with the brand platform that maintain and emphasize the singularity of Boucheron Answers the need of internal teams: Content, Insights, Media, Social, CRM, Website, Marketing, PR, Store Design, E-commerce Create performing contents and define the editorial strategy of Boucheron Ensure good collaboration and achievements with internal (cross department) and external teams Guarantee the deliver on time of campaigns and assets based on agreed timelines and business needs Project management on ad hoc projects: Documentaries, Heritage content, podcasts, Sustainability projects, exhibitions, …

Main Activities:

Define and plan annual editorial agenda Develop creative briefs for agencies based on department needs and answer image and awareness needs Validation and optimization of creative concepts and talents (Including, photographers, Directors, styling, product assortments) with an image point of view to position Boucheron as the Most Stylish High Jewelry Maison Project management on shootings and campaign creations (Timeline, budget, quality of deliverables) Supervision of product selection in line with communication needs and alignment with APAC and Global Marketing Strategy Supervision of delivery and stock allocation on products for shooting needs with supply chain (local and global) Post Production, validation and timeline process management Brand Content and Content creation budget management Close collaboration with APAC and HQ on remote shootings and concept validations

Who you are:

Bachelor's degree in Marketing, Communications, or a related field. Proven experience as a content manager in the luxury or jewelry industry or in leading PR agency. Native Mandarin speaker with fluent command of English in both oral & written Expertise on digital and social ecosystem With creative eye and mindset Well organized and respect of process and timelines High standards of creative approach/Craft and understanding of luxury brand expectations Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Job Type

Fixed Term (Fixed Term)

Start Date

2024-03-02

Schedule

Full time

Organization

Kering (Shanghai) Watches and Jewelry Limited

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