Senior Buyer, UGG Retail
4 months ago
This role is responsible for Retail Outlet stores’ merchandising planning work from pre-season Buying/planning to in-season& post-season products Sell-through/Margin management.
Collaborate with X-functional teams to make OTB plan, build assortment package, lead buying process, drive promotion strategy, and manage in-season products’ sell-through performance down to category level to deliver target sales and margin.
30% Pre-season Retail Outlet stores’ strategy building, assortment plan and buying
Forming merchandising strategy Retail Outlet stores. Build up OTB plan in collaboration with Finance, Merchandising and Retail team.Work with category merch on assortment package and build store assortment plan. Partner with Retail team to understand the channel trends and consumer needs and conclude seasonal Door Profile for further buying.Lead the Retail channel buying process and make SKU depth by store segmentation with clear pricing structure and rational line structure (Premium OL range and MKD line).Conduct Seasonal Investment Review after the China Trade Show to get final alignment on the Retail orders, work closely with CM with the valuable input and feedback on Retail assortment plan.Take necessary adjustment on Retail monthly buy based on sales trend, update financial forecast, and drop information.Assist to make Outlet GTM plan in collaboration with Merchandising, VM, and Retail team.50% In-season & off-season Retail performance management
Conduct sales & margin & rolling forecast for Outlet store on seasonal/monthly basis to track the business opportunity and risks. Also match back with monthly buying plan to adjust the units.Drive promotion pricing strategy to deliver target sales and margin, collaborate with X-functional team for all Outlet store promotion communications.Provide weekly/monthly merchandising analysis on sales trends, excess opportunities, or potential risk, then react accordingly. Making sure that business KPI is on track.Partner with Retail team to do regular store visiting and collect products/promotion feedback to better understand customer needs and sales trends.Collaborate with ECOM merchandising planning and inventory team to optimize all channels business opportunity.Participate in the maintain & development of analysis tool and database.10% System information Maintenance
Be responsible for retail price system maintenance to make sure product discount is set up in system correctly for each retail stores.10% Be the Retail ambassador & Goalkeeper
Being as ambassador and goalkeeper for Retail Outlet store, to manage product life cycle.Assist Retail merchandising planning manager to serve business needs in Retail Outlet stores.-
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