Area Brand Manager, Wellness

5 months ago


Suzhou, China Haleon Full time

Hello. We’re Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

To grow HALEON WELLNESS portfolio in South East Asia and Taiwan region at an area/regional capacity, including building strategic alliance with category and local teams to drive strategic directions, implementing brand activation plans by considering local regulations, prioritizing the innovation pipelines fulling consumer and customer’s needs, and work with cross-function teams explore claim upgrades to deliver topline and bottom-line results.

Key Responsibilities:

Portfolio/Brand Development

Leverage category, consumer, customer and company growth drivers to assess & identify future source of growth and develop innovation vision boards for long term portfolio growth

As key design market, co-work & influence global innovation stream & define timeline for rollout

Define & lead Geo-Expansion projects for WELLNESS SEAT Business unit

Feed Area input to category & cascade category strategies and requirements to LOC

Tailor toolkits across diverse needs of SEAT Markets

Manage the complexity to grow WELLNESS business by considering the different consumer’s insights, RA requirements and HS development status in each market, and lead the discussions w/ LOC to formulate impactful short-term & long-term vision boards with different approaches such as 1) new product development, 2) sourcing site changes, 3) geographic expansion of existing formula, 4) new market entry…etc to deliver business results.

Develop compelling consumer insights and apply them to the full marketing mix, which includes developing/guiding differentiated consumer-centric concepts, science-based claims, product consumption experience and packaging

Develop Brand Activation Strategy and Plans, and lead its implementation across multiple countries

Drive Portfolio, A&P spends and Business/Financial objectives across countries & categories

Lead delivery of in-market launches by working seamlessly across boundaries, functions, matrix structures, based in different geographies

Drive consistent execution of global brand identity, brand heart and visual brand language of the brand, while ensuring high relevance and impact to the local markets

Requirement:

College Degree in Business/Marketing.

2 to 5 years marketing experience.

Preferred: Brand, Portfolio, NPD, Communication, and P&L management.

Strong in Data and Insight analysis to explore the new insights & opportunity.

WELLNESS experience, Regional leadership experience will be a plus.

Other Job Related Skills:

Demonstrates knowledge base leadership – able to join multiple sources of data to get to meaningful insight & action

Demonstrated ability to lead complex projects with multiple stakeholders with successful outcome

Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas

Experience of leading new product development or successful innovation launches in market preferred, but not compulsory

Experience in developing concepts, probing & articulating consumer’s insights to formulate category/brand strategy, communication strategy and execution plans to achieve the positive results

Experience in brand growth architecture, setting brand/variant roles & priorities and building portfolio

Excellent written and oral communication skills, ability to formulate holistic business solutions for different business cases

Good business acumen, and using data to explore new opportunity or pre-empt competition

Proficiency in Filipino is a requirement for this role.

Personal Attributes:

oAbility to drive the agenda and influence the decision with strategic thinking

oAgile and quick learning curve in the face of changing environment

oGrowth mindset and go the extra mile

oGood team player, collaborative

Good understanding of HALEON global WELLNESS strategy is a plus

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.



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