Senior Regional Trade Activation Manager, Injectable Aesthetics, Hangzhou

7 months ago

Hangzhou, China Galderma Full time

Description

To drive growth by defining Aesthetic area marketing strategy regional wise, planning and tracking the strategy execution and tactics from the consumer behavior, consumer insights and market dynamics.

Key Responsibilities   

Work out annual calendar, alignment across the sales departments (sales director) on field sales needs and sell out initiatives.

Support regional sales manager to develop the promotion strategy and plan to engage the related stakeholders including the CEO, purchasing, COO, HCP, Consultants, and end users.

Develop strong and trustful business communication between the sales and marketing team, initiate the monthly sales meeting, review the sales KPI, improve product effectiveness, develop the evaluation methodology of trade marking event.

Track and analyze regional program to improve the return of investment; optimize budget for trade promotional plan with maximum returns.

Develop and organize regional marketing program based on central marketing strategy, development different programs according to different stakeholders (CEO, COO, consultant, doctor), focus on HCPBC training, CEO/COO forum, In clinic patient events selecting target customers to attend training.

Work with central marketing brand team and trade strategy manager to roll out the new product launch plan.

Develop National & local KOLs and speakers.

Skills & Qualifications   

University degree in a business-related subject. Minimum of 5years of experience on trade marketing functions at FMCG, pharmaceutical and Aesthetic industry. Preferably with sales management experience

Planned execute trade marketing events based on consume insights. Deeply understanding of customers/HCP/consumers study Understanding of regulatory and legal requirements in China & compliance Solid understanding of Aesthetic industry operation. Having relevant knowledge of sales management

Computer skills: Excel/PPT Advanced. Presentation skills: advanced. Command of English language.

Passion for Purpose: The deep conviction that our contributions, positively impact people’s lives (patients, consumers, customers, and employees)

Accountability: To deliver on our commitments, be answerable for our actions and stand behind our decisions, whatever our position and role in the organization to ensure effective collaboration and collective success

Collaboration: The willingness and ability to work with others, to be part of a team, with common or shared goals, respect individual’s perspective, welcome opposing thoughts & ideas, driving engagement & commitment as opposed to working separately or competitively.

External Focus: The willingness and ability to deeply understand and connect effectively with a broad group of stakeholders and external environment, see around the corner to get insights, and deliver solutions to address customer needs (for now and in the future)

People & Team Development: Select, develop, and retain sales who perform effectively as members of a sales team. Coach and model the process of creating customer value and delivering business results. Develops team with a focus on performance and a reputation for high integrity.

Business Acumen: Uses industrial & customer knowledge and appropriate information to prioritize business opportunities and create a district business plan. Implements district strategies, measures results, and adjusts.

What we offer in return  

At Galderma, you have the opportunity to gain new and challenging work experience and create an unparalleled, direct impact. We offer careers in innovation and accountability, empowered by diverse, collaborative colleagues across functions and geographies who share their passion to advance dermatology for every skin story.

Our people make a difference

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

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