Brand Activation Manager

3 weeks ago

Shanghai, China Edrington Full time

Position Summary

The Brand Activation Manager specialises to conceive and create exceptional consumer engagement and experience with key target customer groups of The Macallan (core: Michael & Michell and David; prestige: James and Alexander). This enables The Macallan to drive a positive differential in imagery and affinity towards the brand and accelerate the process of recruitment in Affinity, CRM, PCRM. 

This role will be responsible for The Macallan brand activation from its planning, briefing, and bring it to the end of execution and reporting, and to create the most stunning brand experiences to our target audiences.

Job Description

Develop The Macallan brand based annual event plan based on the global/regional toolkit with local adaptation plan, set-up KPIs, cost, etc.

Adopts from the Global and Regional toolkits to plan localize execution in a cohesive and consistent approach. Ensure that campaigns and launches follow global/ regional direction. Plan, design and organise halo and medium launch programmes of The Macallan to drive brand prestige halo and drive brand excitement to recruit Michaels & Michelle and James, David & Alexander. Be an integral part of The Macallan brand team with The Macallan Brand Manager in the execution the brand marketing strategies and programmes of The Macallan so as to support the business securing sustainable growth in Brand Power & Commercial return. Plan, design, organise and set up long term luxury PCRM/AFFINITY projects to enable the brand presence and participation to the prestige consumer segment with the luxury look and feel of The Macallan.

Deliver activities/projects with high quality and drive for target audiences’ preference, appreciation to our brand

Well understand the brand long-term vision, strategy, propositioning, and short-term event objective to well deliver the brand most stunning and high-end presentation. Lead and manage the agency to deliver from briefing, pitching, production, execution with right and efficient timetable to final completion. Collaborate with each of related stakeholders from multi-functions to monitor and control the event proposals, including concept, budget, activities, creatives, etc.

Build team for account and project management capability, ensure sustainable talent pipeline

Understanding of the reasonable and practical targets for the team that set by Marketing Manager Build a collaborative working climate to optimize working efficiency

Skills and Experience

Bachelor’s degree or above and +8 years of relevant experience, preferred in Beauty, Fashion, Luxury or Premium Spirits industry. Strong commercial awareness, self-driven and able to demonstrate a track record of programme running both in field and amongst consumers. Comprehensive knowledge and experience in strategic development, brand building, create consumer engagement and experience. Well-organised, detail-minded and able to work with multi-tasks.  Proactive, good team player and independent with strong dedication to result. Experience of handling and working closely with sales and trade marketing & PR teams. Exceptional communication skills and with knack and tact to deal with external parties. Be responsible for quality of brand results, promotion activities & training / PR initiatives in the territory to the manager in charge.

  • Manager, Brand Portfolio Activation

    2 weeks ago

    Shanghai, China Marriott International, Inc. Full time

    JOB SUMMARY[Location flexible in Hong Kong or Shanghai]The Manager – Brand Portfolio Activation and Standards (For Premium Brands) has three primary responsibilities;1. Co-develop strategic planning, activation, execution and communications for multi-Brands projects, initiatives and programming.2. Partner with Premium Brand Management Leaders and Regional...

  • Product Manager

    3 weeks ago

    Shanghai, China Roche Full time

    The Position Principle Roles & Responsibilities / Accountabilities (Major functions of the position) Lead consumer strategy and translate brand strategy to design integrated consumer activation campaigns Develop consumer behavior and decision-making journey and identify key drivers and implement consumer projects to activate public awareness of...

  • Brand Manager

    4 weeks ago

    Shanghai, China Abbott Full time

    uMajor Responsibilities/Activities: Develop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands. Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration. Conduct joint field calls with sales team to provide assistance,...

  • Brand Manager

    3 weeks ago

    Shanghai, Shanghai, China Abbott Laboratories Full time

    uMajor Responsibilities/Activities:Marketing PlanningDevelop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.Conduct joint field calls with sales team to provide...

  • Brand Manager

    3 weeks ago

    Shanghai, China Abbott Laboratories Full time

    uMajor Responsibilities/Activities:Marketing PlanningDevelop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.Conduct joint field calls with sales team to provide...

  • Brand Manager for Fragrance

    3 weeks ago

    Shanghai, China Coty Full time

    GLOBAL JOB TEMPLATE Brand Manager- Fragrance This is a unique role who can lead marketing and commercial plans for one of Coty’s most important markets. RESPONSIBILITIES As our Brand Manager identifies business opportunities and works with the multi-functional team to build & deliver cohesive commercial plans! You are expected to lead and...

  • (Senior) Brand Manager

    3 weeks ago

    Shanghai, China Novartis Full time

    About the role: We are keen to look for a Brand Manager to help us define product strategy in agreement with local management and global marketing department and implement supporting tactical plans and projects.Key Responsibilities：Develops brand strategy, promotional campaigns and tactical plans within marketing budgets Prepares content of...

  • Senior Brand Manager

    3 weeks ago

    Shanghai, China Ferrero Full time

    Job Location: ​Shanghai​Company descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...

  • Senior Brand Manager

    1 month ago

    Shanghai, China Ferrero Full time

    Job Location: ​Shanghai​ Company description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...

  • Senior Brand Manager

    3 weeks ago

    Shanghai, Shanghai, China Ferrero Full time

    Job Location: ​Shanghai​Company descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products...

  • Manager, Brand Management, VALORANT

    2 weeks ago

    Shanghai, Shanghai, China Riot Games Full time

    Brand Management at Riot centers around our players and their experiences. Our philosophy is to make it better and proudful to be a player: Brand at Riot exists to ensure player trust, making alignment with players on values we bring, inspire fandom and provide meaningful experiences for everything we do in our portfolio.As Manager, Brand Management for the...

  • Assistant Brand Manager

    3 weeks ago

    Shanghai, China Unilever Full time

    Job Responsibilities: 1.BRANDVISION PLAN (BVP) Supports the brand building manager in translation of the BVP into the BMP. MARKETING PLAN Supports the Brand Marketing Plan development and deployment by: - Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including...

  • Brand Manager

    3 weeks ago

    Shanghai, China Henkel Full time

    At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home...

  • Senior Brand Marketing Manager

    3 weeks ago

    Shanghai, Shanghai, China Electronic Arts Full time

    The future of entertainment is interactive, and our Brand Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield....

  • Senior Brand Manager

    3 weeks ago

    Shanghai, China Abbott Full time

    uMajor Responsibilities/Activities: Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals Complete preliminary and final marketing portfolio planning...

  • Assistant Brand Manager for Gucci

    3 weeks ago

    Shanghai, China Coty Full time

    GLOBAL JOB TEMPLATE Assistant Brand Manager-Gucci Make Up This is a unique role who can lead marketing and commercial plans for one of Coty’s most important markets. RESPONSIBILITIES As our Assistant Brand Manager Gucci is to drive the color business development through product strategy and execution of marketing campaign 360, Gucci makeup plans...

  • Senior Brand Manager

    4 weeks ago

    Shanghai, Shanghai, China Abbott Laboratories Full time

    uMajor Responsibilities/Activities:Marketing PlanningConduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive informationCreate and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goalsComplete preliminary and final marketing portfolio...

  • Assistant Brand Manager for Gucci

    4 weeks ago

    Shanghai, China coty Full time

    GLOBAL JOB TEMPLATE Assistant Brand Manager-Gucci Make UpThis is a unique role who can lead marketing and commercial plans for one of Coty’s most important markets. RESPONSIBILITIES As our Assistant Brand Manager Gucci is to drive the color business development through product strategy and execution of marketing campaign 360, Gucci makeup plans to build...

  • Assistant Brand Development Manager-Dove Hair

    3 weeks ago

    Shanghai, China Unilever Full time

    Business context and main challenges of the job: • Supports the Brand Development Manager in delivery of innovation and renovation projects to the agreed milestones/timelines and to the high quality standards set (OTIF) ; • Develops an in-depth understanding and becomes an expert in China market – the business environment in which the brand competes...

  • (Sr.)Manager - Brand Management

    6 days ago

    Shanghai, China Lilly Full time

    We’re looking for people who are determined to make life better for people around the world. his Sr. Brand Manager will be able to: Discover and synthesize competition intelligence and customer insights, and contribute to the development and refinement of brand strategy and initiatives Identify and engage thought leaders in targeted therapeutic area,...