National B2B Operation

5 months ago

Guang Zhou Shi, China Haleon Full time

主要工作职责 Key Responsibilities :

1、了解医药B2B赛道动态，根据客户发展规划，结合平台发展节奏，制定组合营销打法，包括但不限于制定品类营销日历、品类活动分级、平台S/A级活动协同、保证营销策略等相关市场竞争优势，并不断探索公司产品的运营工作，建立并不断优化公司内部B2B运营流程和体系，解决痛点;

2、根据运营规划，制定阶段性目标，沉淀高效的运营流程，并形成标准化推广手册，协调各部门落地执行运营策略、跟踪进度，提高PV浏览量、访客数UV量、和CVR转化率，确保运营目标实现，对运营结果及大盘GMV负责;

3、规划平台客户成长体系&分类体系，联动客户运营团队，进行商家分级管理，拉动头部商家与平台共同拉新及复购，腰尾部商家在平台健康成长;

4、策划品类营销方案，联动区域分公司，输出可落地的活动方案并督促和帮助分公司执行，提升平台销售占比和活跃率;

6、通过对强烈的市场敏锐度对内容运营的传播创新，多渠道多频次多样化的宣传和触达，打造爆款单品及潜力商品梯队，同时具备医药B2B区域孵化计划推广复制能力;

8、监控和复盘中台各项数据和商品分析模型构建客户画像、通过数据挖掘，对推广策略，品类细分等进行调整，提升运营质量, 通过数字化营销提升厂牌知名度，提高流量、用户粘性、用户活跃度、用户留存率、复购率及成交量;

9、多纬度分析用户平台行为，结合各环节转化数据，持续增加平台曝光和交易流程，积极与各大平台沟通，争取更多的S/A级流量、资源位等支持，提升厂牌知名度、用户粘性、用户活跃度、用户留存率及成交量

10、熟悉各大医药B2B平台的运营推广规则，关注行业动态，针对竞品信息及时调整，及时升级整体运营推广计划，扩大平台影响力与交易额;

、共同推动赫e帮小程序入驻各大平台，并以此为为抓手，开创诊所医生及药店店员更多元化、专业、高频、互动式的教育和学术推广赋能，从而强化医生和店员的认知，形成销售转换或处方;

12、根据公司需求，精细化运营管理管理，如指定渠道、区域、客户、产品等，颗粒度更加细分的精准营销;

13、善于高效规划组织协调公司资源, 提升产品的广度、深度，和空白市场的覆盖， 有效提升资源投放精准度;

14、推动客户提供BD赋能服务，包括线上公域内容转私域运营、社群营销、线下产品推广、头部客户管理，BRMW全年目标跟进、店内陈列、店员教育、安装E药助手、路演活动等服务;

15、借力B2B客户，打造工业“旗舰店”入驻各平台，管理并提升商品、用户、策略、内容、店铺、客服六大“旗舰店”服务能力;

任职要求

文化程度Education (学历/专业Diploma, Degree and Major):

- 大学本科或以上学历（如有实际工作经验可适度放宽），具有5年及以上医药或FMCG电商B2B客户及平台运营经验者优先;

任职经验Working Experience:

-有较强的运营策略制定能力，能够结合行业特点、品类特点对目标进行策略化拆解并落地重效率掌握丰富的行业知识，了解医药B2B行业现状，理解线下和线上融合;

-熟悉B2B客户运营模式、推广及营销活动，具有丰富的平台运营、用户运营、内容运营，以及私域流量引流和营销活动策划与落地执行的实操经验;

- 善于学习总结，有较强沟通协调能力、合作并协调多方部门，能够承受压力，具有较强责任心，富有工作激情;

-具有较强的创意策划能力、清晰的运营逻辑和强执行力，有明确目标驱动力，对运营数据敏感，能及时根据数据调整运营方向;

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

Important note to candidates:
 
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

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