Associate Technical Marketing Engineer

2 months ago

Shanghai, China Renesas Electronics Full time
Job Description

To further strengthen our Global Distribution Technical Marketing team, we are looking for a Technical Marketing engineer who will develop & execute tailored promotion activities driving Broad Market business growth for a dedicated set of product categories within the industrial markets.

To achieve your goals, you will work closely with Renesas Business Units, Regional Marketing and Distributors, to gain an understanding of market needs, preparing business potential analysis, developing innovative technical marketing campaigns while acting as an interface to Renesas Product Line & System Solution teams.  You are passionate about the industrial semiconductor market, staying up to date about the latest Industrial market trends & requirements and focused on promoting products and enhancing end-user experience as part of a complete solution-selling vision for all Renesas.

Work with System Solutions & Product Line Marketing teams to

  • Accelerate the opportunity funnel, drive design-wins and revenue growth within the Industrial channel/distribution customer base with regional  FAE/Sales partners.
  • Develop marketing collateral & fighting guides for the target application segments that leverage the full Renesas portfolio and promote the Renesas value proposition vs competition.
  • Engage with key customers within the segment to drive solution wins and collect customer feedback to shape our next generation solution spec requirements and influence our roadmap
  • Work to evangelize our solutions and take to the masses
  • Support management analysis of progress towards solution development, customer traction, and global performance
  • Align available tools and collateral to simplify the partner training and user-experience for channel/distribution FAEs/sales to accelerate design-win funnel growth. 
    • Examples: Selector tools, pitch decks for sales and technical audiences, spot promotional documents, reference designs tools, and compelling technical videos to expand mind-share on Renesas solutions.
  • Support the preparation and execution of Trainings & Campaigns to maximize the design-in of all Renesas product lines and align messaging to match the needs of the audience.
  • Work with Renesas partners to develop business potential analysis, identify gaps, and collaborate in driving plans to enable growth.
  • Establish close relationships with Distributors’ Sales and Marketing organizations to execute Marketing and drive proper alignment to vertical and regional teams.
  • Participate in and support QBRs with internal and external sales and marketing distributor teams to review results and identify gaps and identify areas of improvement.

Qualifications

  • Bachelor’s degree in engineering (Masters is a plus), within a relevant electrical engineering or software/computer engineering discipline.
  • Ability to develop presentation and technical materials for a technical and non-technical audience.
  • Any relevant internship or CO-OP program work experience related to engineering, product development, product marketing, or applications is a plus.
  • Self-motivated, results-oriented, and has a drive to win
  • Good project management and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with a broad scope of peers within Renesas.
  • Experience working on projects with a cross-functional team and an ability to deliver solutions on schedule.
  • Comfortable trying new ways to approach problems and improve solutions.
  • Excellent organization, communication, problem-solving, and presentation skills
  • Ability to work under pressure and in a fast-paced environment
  • Travel required to meet with key channel marketing partners, key customer sites & drive execution of marketing initiatives with close engagement and on-site meetings with key product line partners within Renesas.
  • Experienced MS Office user, advanced in using Excel and PowerPoint
  • Strong written and communication skills in English.


Additional Information

Renesas is an embedded semiconductor solution provider driven by its purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.  
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We remain agile and fearless as we accelerate our growth, encouraging everyone to play an active role with an entrepreneurial mindset and accountability.     
 
At Renesas, you can: 

  • Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  
  • Make a real impact by developing automotive, industrial, infrastructure, IoT, and sustainable products and solutions to meet our customers’ evolving needs and help people and communities thrive tomorrow.  
  • Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups (ERGs), will help you excel from the first day.    
     

Are you ready to own your success and make your mark?  
 

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

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