Technical Marketing Engineer
2 months ago
To further strengthen our Global Distribution Technical Marketing team, we are seeking a Technical Marketing Engineer who will develop and execute tailored promotion activities driving Broad Market business growth for a dedicated set of product categories within the industrial markets.
This role requires close collaboration with Renesas Business Units, Regional Marketing, and Distributors to gain an understanding of market needs, prepare business potential analysis, develop innovative technical marketing campaigns, and act as an interface to Renesas Product Line & System Solution teams.
The ideal candidate will be passionate about the industrial semiconductor market, staying up-to-date on the latest trends and requirements, and focused on promoting products and enhancing end-user experience as part of a complete solution-selling vision for all Renesas.
Key Responsibilities- Accelerate the opportunity funnel, drive design-wins, and revenue growth within the Industrial channel/distribution customer base with regional FAE/Sales partners.
- Develop marketing collateral and fighting guides for target application segments that leverage the full Renesas portfolio and promote the Renesas value proposition vs competition.
- Engage with key customers within the segment to drive solution wins and collect customer feedback to shape our next-generation solution spec requirements and influence our roadmap.
- Work to evangelize our solutions and take them to the masses.
- Support management analysis of progress towards solution development, customer traction, and global performance.
- Align available tools and collateral to simplify the partner training and user-experience for channel/distribution FAEs/sales to accelerate design-win funnel growth.
- Support the preparation and execution of Trainings & Campaigns to maximize the design-in of all Renesas product lines and align messaging to match the needs of the audience.
- Work with Renesas partners to develop business potential analysis, identify gaps, and collaborate in driving plans to enable growth.
- Establish close relationships with Distributors' Sales and Marketing organizations to execute Marketing and drive proper alignment to vertical and regional teams.
- Participate in and support QBRs with internal and external sales and marketing distributor teams to review results and identify gaps and areas of improvement.
- Bachelor's degree in engineering (Masters is a plus), within a relevant electrical engineering or software/computer engineering discipline.
- Ability to develop presentation and technical materials for a technical and non-technical audience.
- Any relevant internship or CO-OP program work experience related to engineering, product development, product marketing, or applications is a plus.
- Self-motivated, results-oriented, and has a drive to win.
- Good project management and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with a broad scope of peers within Renesas.
- Experience working on projects with a cross-functional team and an ability to deliver solutions on schedule.
- Comfortable trying new ways to approach problems and improve solutions.
- Excellent organization, communication, problem-solving, and presentation skills.
- Ability to work under pressure and in a fast-paced environment.
- Travel required to meet with key channel marketing partners, key customer sites, and drive execution of marketing initiatives with close engagement and on-site meetings with key product line partners within Renesas.
- Experienced MS Office user, advanced in using Excel and PowerPoint.
- Strong written and communication skills in English.
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