Social Media Manager

5 months ago


Xi'an, China LotusFlare Full time

Responsibilities

Manage Nomad’s social media accounts end-to-end, which primarily are Facebook, Instagram, TikTok, Threads, YouTube, and Twitter Identify, secure, and manage KOL partnerships, with a focus on both finding new partners to work with and ensuring a meaningful recurring relationship with existing KOLs. Working with the product, marketing, and commercial partnerships team to promote and build the brand for Nomad Focus on building an organic presence in our social community Work cross-functionally with design, content, performance marketing, product and other teams Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance  Stay on the pulse of the social media landscape in order to generate better engagement in new channels Build social campaigns based on global events and seasonal trends (e.g. Olympics, student travel, holidays)

Requirements

3-4 years of experience in social media management, particularly on the platforms noted above. Experience in product marketing management is a plus. Focus on social / travel / leisure / hospitality companies a plus, as is experience with KOLs / influencers and SEO content generation Bachelor’s in marketing related / social media related fields a plus but not required Excellent spoken English - able to wield language skillfully to match a specified tone of voice and brand-led strategic messaging in, for example, copy-writing Excellent organizational skills (keen planner, good at managing projects, attention to detail, and able to keep on top of a busy content calendar) Strong business analytical skills with a data-driven mindset to managing metrics Able to take ownership of initiatives and execute on ideas quickly, especially in environments where there are no “right answers”; love working in a startup environment and building things from 0 to 1 Able to work in a remote, distributed team

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