Brand Development Supervisor/AM
Found in: Talent CN S2 - 1 week ago
OB TITLE: Brand Supervisor/AM
JOB LOCATION: Shanghai
DEPARTMENT: H&W Marketing – Olly Brand
Job Responsibilities:
BUSINESS CONTEXT AND MAIN CHALLENGES OF THE JOB:
Supports the Brand Development Manager in delivery of innovation and renovation projects to the agreed milestones/timelines and to the high quality standards set Develops an in-depth understanding and becomes an expert in China market – the business environment in which the brand competes including category segments and channels Builds a holistic understanding of consumers and shoppersOLLY INNOVATION & RENOVATION
Coop with insight team to help identify white space, consumer analysis and competitor landscape identifications to assist building long term portfolio strategy. Co-operate with cross functions (RD/RA/SC/Sales/Global Marketing) to make innovation on time delivery. Capable to build new product proposition and creative concept in line with brand strategy. Able to translate scientific claims into consumer-friendly selling point to consumers and KOLs.BRAND MARKETING PLANS (BMP)
Assist in the translation of Brand Vision Plan into the BMP by co-working with Brand Builders to deliver an aligned BMP. Facilitate new product launch activations. Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.Job Requirements:
Bachelor degree above At least 2 years relevant marketing experience, FMCG preferred. Understanding Consumers and Shoppers Innovation related experience Strong ownership and solid Project Management experience Fluent in Written and Spoken English, frequent global connection needed. Entrepreneurship & Strong growth mindset-
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