Director Sports Marketing, Running
3 weeks ago
Purpose & Overall Relevance for the Organisation:
Scout, Secure and Manage the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World.
He/she will achieve this mission by:
- Creating Running and Outdoor Sports Marketing Vision for GCA and provide input on Social Media Brand Communication
- Constructing an annual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans
- Consistently and creatively communicating brand messages, values, and image
- Developing and optimizing partnerships within GCA
Key Responsibilities:
Planning
- Develop sports marketing strategies and plans for running & outdoor categories aligned with GCA business strategies and in line with global guidelines.
- Develop comprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g., Player Retainer fees, player bonus, product costs, federation sponsorships fees, junior development programs, etc.)
- Working with Product & Marketing teams, support all major product initiatives via Player validation, Social Media, Events, etc.
- Develop and drive unique marketing activities that support the business goals
- Manages product and service plans and leads team to provide world class/best in class service to assets
Financial
- Develop and manage Sports Marketing Working Budget for assigned category
- Control and maximize the use of MWB and T&E budget within the approved levels.
- Focus investments around highest ROI or Brand value
System and Processes
- Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.
- Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately
- Develop the procedures and systems to control and track the distribution of promotional products
KPI:
- Effective use of assigned budget
- Manage execution and close year at budget
- Brand value index for Tour is increasing
Knowledge, Skills and Abilities:
- Fluent in English & Mandarin
Requisite Education and Experience / Minimum Qualifications:
- 12-15 years of experience in marketing required.
- Bachelor degree required and advanced degree in business or related fields preferred
- A passion for and an understanding of SPORTS
- Strong communication, influence skill and leadership
- Good analysis and computer skill
- Microsoft Office: Advanced
- English: Advanced
- Local Language: Fluent
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