District Manager-Pharmacy-å京

Found in: beBee S CN - 2 weeks ago

Beijing, China Abbott Laboratories Full time

1)Have a solid understanding of the Pharmacy landscape: different stakeholders, their market share, their needs and expectations

2)Decode the retailersâ purchasing criteria

3)Study the shoppersâ behaviour at Point of Sales (POS) (valid for OTC as well as for Rx)

4)Understand the different offer categories at POS: products and services, their contribution to retailersâ strategy, the growth opportunities

5)Play an active part with Brand Marketing Teams, understanding accurately the brandsâ priorities, bringing to marketing teams documented field insights, pro-actively proposing initiatives to translate at Trade level the brandsâ strategy

6)Play an active part with Marketing SPM and Trade Managers, understanding their objectives and priorities, ensuring alignment between Marketing and Trade management Plans, pro-actively proposing actions to seize opportunities identified.

7)Manage the Trade segmentation and targeting with Sales Teams

8)Define and develop Trade Marketing strategies and tactics (such as merchandising recommendations, visibility tools, trainings, patient support programs..) to stimulate Abbottâs brands availability â visibility and recommendation, bridging Abbottâs brandsâ strategy and customersâ needs, customizing these actions by customer segment when relevant. Build a Loyalty Program for Strategic Pharmacies.

9)Formalize the Trade Marketing actions in a Trade Marketing Plan (TMP)

10)Prepare for and attend key sales meetings. Establish effective working relationships across customers and functions to drive execution of strategies and tactics. Visit Trade Key Accounts with TKAM to engage them on Trade Marketing partnerships

11)Ensure the TMP execution and facilitate interactions with all in-field functions and marketing teams

12)Measure the ROI of TM

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