Senior Brand Manager

3 weeks ago

Shanghai, China Abbott Laboratories Full time
uMajor Responsibilities/Activities:

Marketing Planning

  • Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
  • Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
  • Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
  • Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
  • Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

  • Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
  • Direct the product promotion and growth initiatives to attain increasing of market share
  • Work with other function management team to ensure the cross functional alignment of product strategies
  • Design training programs target to consistently upgrade sales teamâs professionalism in personal and group selling of focused products

Professional Relationship

  • Identify the opinion leaders in related area.
  • Lead to build and maintain professional relationship with KOLs
  • Establish and develop the national expert network to ensure the strong expertise for assigned products
  • Develop the loyalty speakers from KOLs

Cost Control & Monitoring

  • Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
  • Monitor and control marketing expenses in line with budget on monthly basis
  • Modify and manage expenses allocation to regions

  • Senior Manager Brand Finance

    4 weeks ago

    Shanghai, China Adidas Full time

    Purpose & Overall Relevance for the Organization: The Brand Finance Team partners with the adidas Brand team to set and achieve tactical and strategic financial targets, while driving financial analysis to support fact-based decision making. The objective of the adidas Brand Finance team is to provide financial transparency and insights which includes...

  • Senior Manager Brand Finance

    2 weeks ago

    Shanghai, China adidas Full time

    Purpose & Overall Relevance for the Organization:   The Brand Finance Team partners with the adidas Brand team to set and achieve tactical and strategic financial targets, while driving financial analysis to support fact-based decision making.   The objective of the adidas Brand Finance team is to provide financial transparency and insights...

  • Senior Manager Brand Finance

    1 week ago

    Shanghai, Shanghai, China adidas Full time

    Purpose & Overall Relevance for the Organization: The Brand Finance Team partners with the adidas Brand team to set and achieve tactical and strategic financial targets, while driving financial analysis to support fact-based decision making. The objective of the adidas Brand Finance team is to provide financial transparency and insights which includes all...

  • Senior Manager Brand Finance

    4 weeks ago

    Shanghai, China adidas Full time

    Purpose & Overall Relevance for the Organization: The Brand Finance Team partners with the adidas Brand team to set and achieve tactical and strategic financial targets, while driving financial analysis to support fact-based decision making. The objective of the adidas Brand Finance team is to provide financial transparency and insights which includes all...

  • Senior Brand Marketing Manager

    3 weeks ago

    Shanghai, Shanghai, China Electronic Arts Full time

    The future of entertainment is interactive, and our Brand Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield....

  • Senior Brand Manager, Consumer Marketing

    3 weeks ago

    Shanghai, China Align Technology Full time

    About this opportunity Marketing Manager, Consumer Marketing, APAC (Focus market: China) OVERVIEW: This is a marketing role where the incumbent will be expected to contribute to the brand consumer marketing agenda across APAC. You will have opportunities to understand the APAC consumer, similarities and differences and create synergistic plans with wide...

  • Senior Brand Marketing Manager

    2 weeks ago

    Shanghai, China Electronic Arts Full time

    The future of entertainment is interactive, and our Brand Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield....

  • Senior Brand Manager

    3 weeks ago

    Shanghai, China Ferrero Full time

    Job Location: ​Shanghai​Company descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...

  • Senior Brand Manager

    1 month ago

    Shanghai, China Ferrero Full time

    Job Location: ​Shanghai​ Company description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...

  • Senior Brand Manager

    3 weeks ago

    Shanghai, Shanghai, China Ferrero Full time

    Job Location: ​Shanghai​Company descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products...

  • (Senior) Brand Manager

    3 weeks ago

    Shanghai, China Novartis Full time

    About the role: We are keen to look for a Brand Manager to help us define product strategy in agreement with local management and global marketing department and implement supporting tactical plans and projects.Key Responsibilities：Develops brand strategy, promotional campaigns and tactical plans within marketing budgets Prepares content of...

  • Senior Brand Manager

    3 weeks ago

    Shanghai, China Abbott Full time

    uMajor Responsibilities/Activities: Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals Complete preliminary and final marketing portfolio planning...

  • Senior Brand Manager

    4 weeks ago

    Shanghai, Shanghai, China Abbott Laboratories Full time

    uMajor Responsibilities/Activities:Marketing PlanningConduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive informationCreate and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goalsComplete preliminary and final marketing portfolio...

  • Brand Manager

    3 weeks ago

    Shanghai, China Henkel Full time

    At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home...

  • Regional Senior Brand manager

    3 weeks ago

    Shanghai, China Henkel Full time

    At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home...

  • Brand Manager

    3 weeks ago

    Shanghai, Shanghai, China Abbott Laboratories Full time

    uMajor Responsibilities/Activities:Marketing PlanningDevelop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.Conduct joint field calls with sales team to provide...

  • Brand Manager

    3 weeks ago

    Shanghai, China Abbott Laboratories Full time

    uMajor Responsibilities/Activities:Marketing PlanningDevelop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.Conduct joint field calls with sales team to provide...

  • Brand Manager

    4 weeks ago

    Shanghai, China Abbott Full time

    uMajor Responsibilities/Activities: Develop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands. Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration. Conduct joint field calls with sales team to provide assistance,...

  • Senior Brand Manager

    3 weeks ago

    Shanghai, China Henkel Full time

    At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home...

  • Manager, Brand Management, VALORANT

    2 weeks ago

    Shanghai, China Riot Games Full time

    Brand Management at Riot centers around our players and their experiences. Our philosophy is to make it better and proudful to be a player: Brand at Riot exists to ensure player trust, making alignment with players on values we bring, inspire fandom and provide meaningful experiences for everything we do in our portfolio.As Manager, Brand Management for the...