![Abbott Laboratories](https://media.trabajo.org/img/noimg.jpg)
Brand Manager
4 weeks ago
Marketing Planning
- Develop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.
- Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.
- Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information.
- Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally.
Product Management
- Work with Retail team and other function management team to ensure the cross functional alignment of product strategies.
- Connect with cross functional teams to support creation of an integrated business plan that supported by on-going performance analysis and regular brand reviews& implement
- Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
- Direct the product promotion and growth initiatives to attain increasing of market share
- Design training programs target to consistently upgrade sales teamâs professionalism in personal and group selling of focused products
Professional Relationship
- Identify the opinion leaders in related area.
- Lead to build and maintain professional relationship with KOLs
- Establish and develop the national expert network to ensure the strong expertise for assigned products
Cost Control & Monitoring
- Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
- Monitor and control marketing expenses in line with budget on monthly basis
- Modify and manage expenses allocation to regions
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Brand Manager
2 weeks ago
Shanghai, Shanghai, China Henkel Full timeChina, Shanghai, Henkel Consumer Brands Brand Manager At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously...
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Brand Manager
4 weeks ago
Shanghai, China Henkel Full timeChina, Shanghai, Henkel Consumer Brands Brand Manager At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously...
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Brand Manager
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Brand Manager
2 weeks ago
Shanghai, Shanghai, China Abbott Laboratories Full timeuMajor Responsibilities/Activities:Marketing PlanningDevelop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.Conduct joint field calls with sales team to provide...
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Brand Manager
2 months ago
Shanghai, Shanghai, China Abbott Laboratories Full timeuMajor Responsibilities/Activities:Marketing PlanningDevelop Muti-channel (including Retial/EC) Brand plan and tactical plan for Duphalac/other GI brands.Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.Conduct joint field calls with sales team to provide...
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Brand Manager
3 months ago
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