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大区新媒体运营代表 New Media Sales Representative(005438)

3 months ago

WUHAN, China BASF SE Full time
= 工作方向 =
负责运营大区的数字化服务平台（巴斯夫长江流域大区视频号，农业博士说视频号），探索线上推广工作效率提升及发展方向。关注市场趋势与竞争对手的动态，及时调整数字化战略，保持在行业的竞争力。

= 工作内容=
• 大区视频号的视频制作，账号运营，数据分析，视频推广等工作，进一步整合视频内容，拓展私域流量。提升团队及客户参与度，活跃度及粘性。
• 积极参与公司线上推广活动，结合本大区项目推广实际情况进行线上整合传播。
• 负责团队线上工作的管理，跟进各小区2024年直播计划，协助各小区推进直播进度，达标数量及提高直播质量。结合各小区短视频的推广，通过农事操作及技术传播，扩大公司品牌及产品宣传力度。
• 了解各平台推流机制及大数据算法领域相关的业务知识，协助提高大区团队数字化水平。
• 探索线上推广工作转化为线下销售的途径或方法。

= Objectives =
Responsible for operating the digital service platforms in the KBU, exploring new ideas to improve and develop the efficiency of online marketing & sales.
Constant monitor on market trends and the dynamics of competitors, adjusting the digital strategy in a timely manner to maintain competitiveness in the industry.

= Main Tasks =
• In charge of KBU video operation, account management, data analysis, and video promotion. And responsibility to further integrate video content and expand private domain traffic. The goal is to enhance team and customer engagement, activity, and retention.
• Actively participate in online promotion activities of the company and integrate online communication based on the actual situation of the KBU projects..
• Manage the team's online work, monitor the progress of live streaming plans for different sub area in 2024, assist in pushing the live streaming schedule, meet the quantity targets, and improving the quality of live broadcasts. Combine the promotion of short videos in different sub areas with agricultural operations and technical communication to expand the company's brand and product publicity.
• Gain knowledge about streaming mechanisms and business aspects related to big data algorithms on various platforms, and supporting KBU to improve the digital capabilities.
• Explore ways or methods to transform online promotion efforts into offline sales.

= 岗位要求 =
• 统招本科学历
• 三年以上新媒体运营工作经验，农化相关行业经验优先考虑
• 熟悉新媒体平台运营规则
• 创新能力强，对产品宣传包装有自己独特的见解敏感度高，具备视频剪辑、图片处理的能力
• 具有良好逻辑思维能力，写作能力，较强的数据分析能力
• 有良好的团队合作精神、责任心、沟通能力强，工作态度积极主动
• 形象气质佳、亲和力强，善于沟通

= Job Requirement =
• Bachelor Degree and above
• Minimum 3years working experience in digital marketing, preferably from Agriculture or relevant industry
• Familiar with various social media platform
• Creative and innovative. Possess sharp insights on product promotion and able to produce and edit videos and images
• Strong data analytics skills
• Excellent communication skills, able to work with people from various background, responsible and pro-active
• Presentable

请时刻警惕任何可能的招聘欺诈行为！请注意，巴斯夫绝不会在任何情况下向候选人以任何形式收取任何费用。