Senior Brand Manager
3 months ago
Marketing Planning
- Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
- Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
- Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
- Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
- Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Product Management
- Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
- Direct the product promotion and growth initiatives to attain increasing of market share
- Work with other function management team to ensure the cross functional alignment of product strategies
- Design training programs target to consistently upgrade sales teamâs professionalism in personal and group selling of focused products
Professional Relationship
- Identify the opinion leaders in related area.
- Lead to build and maintain professional relationship with KOLs
- Establish and develop the national expert network to ensure the strong expertise for assigned products
- Develop the loyalty speakers from KOLs
Cost Control & Monitoring
- Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
- Monitor and control marketing expenses in line with budget on monthly basis
- Modify and manage expenses allocation to regions
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Senior Brand Manager
1 week ago
Shanghai, Shanghai, China Medtronic Full timeTransforming Lives through Innovative MarketingAbout the RoleAs a Senior Brand Manager at Medtronic, you will play a critical role in driving the development of company market requirements for specific products or product lines. Your leadership and coordination skills will be essential in planning, launching, and managing products, as well as identifying new...
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Senior Brand Communications Manager
1 week ago
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Senior Manager of Pipeline Branding
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Shanghai, Shanghai, China Bayer Full timeAt Bayer, we are dedicated to addressing the world's most pressing challenges and striving for a future where 'Health for all, Hunger for none' is achievable. Our mission is approached with enthusiasm, curiosity, and steadfast dedication, continuously gathering insights from various viewpoints, expanding our understanding, enhancing our capabilities, and...
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Senior Brand Account Executive
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Senior Brand Manager, Injectable Aesthetics
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Senior Brand Manager, Injectable Aesthetics
1 week ago
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Senior Manager of Pipeline Brand Strategy
3 weeks ago
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Senior Manager of Pipeline Brand Strategy
3 weeks ago
Shanghai, Shanghai, China Bayer Full timeAt Bayer, we are dedicated to addressing the world's most pressing challenges and striving for a future where 'Health for all, Hunger for none' is a reality. Our mission is approached with enthusiasm, curiosity, and steadfast dedication, continually drawing insights from varied perspectives, expanding our horizons, enhancing our skills, and redefining what...
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(Senior) Brand Manager
5 months ago
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Senior Brand Manager
3 months ago
Shanghai, China Ferrero Full timeJob Location: Shanghai Company description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...
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Senior Brand Manager
3 months ago
Shanghai, China Ferrero Full timeJob Location: ShanghaiCompany descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...
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Senior Brand Manager
3 months ago
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Senior Brand Manager
2 weeks ago
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Manager-Brand Communication
3 months ago
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Brand Development Manager
3 weeks ago
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Senior Brand Manager
5 months ago
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Brand Partnership Manager
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Senior Brand Communications Manager
2 weeks ago
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Senior E-sports Brand Marketing Strategist
2 weeks ago
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