Field Marketing Manager
1 month ago
Job Description
- Define and implement specific marketing plan & budgets for your segment for ensuring customer loyalty and selling additional solutions and services to existing & new customers. All in line with sales & growth objectives in China
- You cover the broad scope of marketing activities/campaigns, including events, media & PR, AdWords, online / social advertising, digital marketing, market research, …
- Manage all channel marketing activities, with a strong focus on channel communication and lead generation
- Become the subject matter expert for your market(s): you understand the market & customer needs and feed these insights to headquarters to ensure the region’s future performance
- Align with and secure buy-in from multiple stakeholders, including sales and HQ Segment marketing
- Prepare market analysis, competitor analysis and value documents and product positioning. (Based on Global Product MKT sharing)
- Provides content and selection to marketing collateral, and provides content to product press release. (Based on Global Product MKT sharing)
- Collaborate closely with product management to translate the value propositions into a winning solution portfolio and concrete product and services
Qualification
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More than 5 years of work experience (preferred in the medical industry)
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Medical related academic background
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Fluent in English listening, speaking, reading, and writing
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Excellent communication and coordination skills
Our Offer
- A permenant contract and flexible benefits
- A competitive salary package with flexible benefits such as supplementary medical insurance
- Internal training offfered by Barco University
- An intertesting, challenging job with lots of autonomy
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