Field Marketing Manager

1 month ago


Shanghai, China Barco Full time

Job Description 

  1. Define and implement specific marketing plan & budgets for your segment for ensuring customer loyalty and selling additional solutions and services to existing & new customers. All  in line with sales & growth objectives in China
  2. You cover the broad scope of marketing activities/campaigns, including events, media & PR, AdWords, online / social advertising, digital marketing, market research, …
  3. Manage all channel marketing activities, with a strong focus on channel communication and lead generation
  4. Become the subject matter expert for your market(s): you understand the market & customer needs and feed these insights to headquarters to ensure the region’s future performance
  5. Align with and secure buy-in from multiple stakeholders, including sales and HQ Segment marketing
  6. Prepare market analysis, competitor analysis and value documents and product positioning. (Based on Global Product MKT sharing)
  7. Provides content and selection to marketing collateral, and provides content to product press release. (Based on Global Product MKT sharing)
  8. Collaborate closely with product management to translate the value propositions into a winning solution portfolio and concrete product and services 

 

Qualification 

  • More than 5 years of work experience (preferred in the medical industry)

  • Medical related academic background

  • Fluent in English listening, speaking, reading, and writing

  • Excellent communication and coordination skills

 

Our Offer

  1. A permenant contract and flexible benefits 
  2. A competitive salary package with flexible benefits such as supplementary medical insurance 
  3. Internal training offfered by Barco University 
  4. An intertesting, challenging job with lots of autonomy 


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