China Country Head-Fashion Apparel

1 month ago

Shanghai, China Page Executive Full time

  • To join an international business with strong presence in intimate wear
  • To lead China high potential market business growth both online and offline

    About Our Client

    Our client is an international fashion business group with multiple brands.

    Job Description

  • Develop and implement a data-driven overall business including digital strategy and potential offline business strategy for the China market, aligned with the company's overall goals.
Conduct market research and competitor analysis to identify emerging trends and opportunities in the China market especially in ecommerce and digital field but with a plan to increase wholesales ratioUnderstand Brand strategies, identify new market opportunities, create China sales strategy and plan, implement plan and execute sales in China regionCreate strong internal relations with relevant group brand functions to deliver brand sales strategy.Build solid presence and long-term relationships with key leaders and distributors in the potential Chinese customers.End-to-end sales process management, including negotiation and signing of agreements and contracts.Lead the development and execution of digital marketing campaigns across various channels, including relevant e-commerce platforms (Taobao, JD Worldwide, Vipshop, Douyin, Xiaohongshu etc.), social media (WeChat, Weibo, etc.), and search engines (Baidu).Manage and optimize our online presence on key platforms, including website localization and content creation tailored to the Chinese audience.Partner with internal stakeholders, including sales, marketing, and product development, to ensure alignment with the digital strategy.Oversee digital analytics and reporting, identifying key performance indicators (KPIs) to measure success and track progress.Stay abreast of market trends in Chinese digital marketing, e-commerce, and social media

The Successful Applicant

At least 10 years of Business Development and 5 years country level leadership experience - proven track record in driving business growth of well known international apparel brands in China.Successful track record in the fashion industry and Apparel/lingerie businesses - product understanding, brand-understandingExisting network and connections and deep understanding of the China market (Brands, Retailers, customers, vendors, E-com, wholesale)Experience working in retail multi-site locations throughout China. E-Commerce. Retail and wholesale understanding.Growth mindset, sales orientation and Commercial thinkingPro-active, independent and self-motivated person.Creative thinking with operation abilities to execute.Excellent communication and interpersonal skills.Strong understanding of finance aspects, analytical skillsHigh level of negotiations skillsResult driven with Can-do approach, focused on targets and performance.Flexible and agile - able to move fast.Experienced in Matrix organization

What's on Offer

Great career opportunity to lead the business and financial for China market with huge growth potential

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