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Sr. KA Manager
4 months ago
主要工作职责:
客户管理
根据客户发展战略,制定重点客户年度计划
销售、陈列、促销、联合发展、品类、门店拓展
执行全国谈判,接受区域反馈
监督谈判执行效果
门店拓展
落实本客户全国门店拓展目标的执行计划
销售目标和P&L管理
协助跟踪和分析销售指标达成结果,对销售目标进行动态管理
督导重点客户费用相关数据搜集
进行客户费用、盈利状况的月度和年度回顾
促销管理
与Trade Marketing 合作,协助规划重点客户的促销计方案及机制
配合Trade Marketing协助制定按月滚动促销计划
门店管理
跟踪零售终端管理执行质量,及时解决问题,提出优化措施
搜集本客户的相关数据(进货、库存、零售等)
搜集本客户月度竞品数据
搜集本客户月度客户数据
分析零售数据,发现增长机会
