Marketing and Product Strategy Manager

7 days ago


Shanghai, Shanghai, China Ferring Pharmaceuticals Full time

About the Role:

Ferring Pharmaceuticals is seeking a highly skilled Marketing and Product Strategy Manager to join our team in China. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive business growth and product success.

Key Responsibilities:

  • Develop and execute marketing and product strategies to meet business objectives
  • Design and implement marketing activities and programs to engage target audiences
  • Conduct market research to inform marketing decisions and stay up-to-date on industry trends
  • Manage key opinion leaders (KOLs) and key account (KA) relationships to build strong partnerships
  • Develop product key information, sales manuals, and conduct product training to ensure sales teams are equipped to succeed
  • Design and develop product promotional materials, including digital assets, sales tools, and educational materials
  • Provide regular working reports to the marketing team to ensure transparency and accountability
  • Perform other tasks assigned by the line manager to support the marketing team's goals and objectives

Requirements:

  • Strong marketing and product strategy skills with a proven track record of success
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team
  • Strong analytical and problem-solving skills
  • Fluency in English (written and spoken)


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