Therapeutic Product Marketing Manager
7 days ago
About Elanco (NYSE: ELAN) – Where Animal Health Comes First
As a prominent player in the animal health sector, Elanco is committed to pioneering advancements and providing innovative solutions aimed at preventing and treating diseases in both livestock and companion animals. Our mission, encapsulated in 'Food and Companionship Enriching Life,' reflects our dedication to sustainability through the Elanco Healthy Purpose, which focuses on enhancing the health of animals, people, the planet, and our business.
Elanco champions a diverse and inclusive workplace, recognizing that a variety of perspectives fuels creativity and drives success. Here, you will engage with a dynamic team, fostering an environment that encourages fresh ideas and the acquisition of new skills to elevate your career.
Role Overview:
The Therapeutic Product Marketing Manager will oversee the strategic management and expansion of our therapeutic product offerings. This position entails comprehensive planning, market analysis, product innovation, brand development, and collaboration with various teams to achieve business goals.
Key Responsibilities:
- Formulate and execute detailed brand strategies and marketing initiatives for therapeutic products.
- Evaluate and interpret brand performance metrics and market dynamics to guide strategic choices, including pricing and sales strategies.
- Conduct thorough market research to gain insights into customer preferences, industry trends, and competitive positioning.
- Lead product launches and coordinate cross-functional teams to ensure effective implementation.
- Oversee the execution of sales and marketing programs aimed at achieving revenue and profitability targets.
- Collaborate with sales, engineering, and manufacturing teams on product design, distribution, and specifications.
- Facilitate training sessions for field and customer service teams regarding product introductions and marketing campaigns.
- Build and maintain relationships with key opinion leaders and other essential stakeholders.
- Ensure all marketing efforts comply with regulatory standards and company policies.
Qualifications:
- Bachelor's or Master's degree from a recognized institution.
- A minimum of 7 years of experience in product marketing, preferably within the pet industry.
- Proficient in both spoken and written English.
- Ability to manage multiple tasks in a fast-paced, dynamic environment.
- Strong organizational and planning skills to meet deadlines.
- A passionate individual with a keen interest in marketing and a desire to enhance skills.
- Proactive, analytical, and results-driven approach.
- Demonstrated leadership qualities with a strong sense of responsibility and self-motivation.
- Excellent communication and interpersonal skills, capable of managing diverse stakeholders.
- Professional demeanor, confident and personable in all interactions.
Preferred Attributes:
- Ownership of a pet is considered an asset.
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