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Digital Marketing Strategist

2 months ago

Shanghai, Shanghai, China Philips Full time
Job Title: Sr. E-marketing Manager

Job Summary:

We are seeking a highly skilled Sr. E-marketing Manager to lead our E2W marketing strategy and calendar planning. The successful candidate will have a deep understanding of consumer behavior, market trends, and competitive landscape.

Key Responsibilities:

  • Develop and execute E2W marketing strategy and calendar planning based on E2W business annual plan.
  • Lead category product communication and campaign communication, responsible for the whole consumer purchasing journey from awareness to convert.
  • Conduct industry/market research and benchmark analysis to generate outside-in perspectives and identify potential market opportunities.
  • Take ownership for continuous improvement from consumer communication and media investment efficiency.

Requirements:

  • 5+ years' experience in marketing, trade-marketing or digital/consumer marketing area.
  • Strong marketing strategy and analytics skills.
  • Ability to think creatively and strategically while managing multiple projects.
  • Excellent English command and presentation skill.

About Philips:

Philips is a leading global health technology company dedicated to improving people's lives through innovation and technology.