Digital Media Buyer

2 weeks ago

Shanghai, Shanghai, China Dynata Full time

Location

APAC

Team

Panel – Digital Acquisition

Reporting to

Senior Manager, Digital Acquisition APAC

Type

Fixed Term – 1 year

Position Summary

Are you creative and analytical minded with an interest in campaign optimisation?

We're looking for an enthusiastic Digital Media buyer to join our Digital Acquisition Team allocating the placements and negotiation of our digital advertising. Working with our dedicated team in APAC you'd be accountable for a set of markets to grow our online and mobile panels. You will be responsible for prospecting new partner relationships while managing the performance and optimisation of multiple digital media campaigns, as well as being proactive in testing new media digital trends to advance our product to be unique and diverse.

Responsibilities

Contact media representatives, establish a rapport to enable the ability to negotiate on media advertising to grow our online and mobile panels. Track delivery of KPIs to ensure campaigns meet the overall team's goals. Source new influencer and publisher relationships that will grow the proprietary affiliate network. Be analytical for optimisation of campaigns directly with affiliate partners. Think creatively to enhance our media advertising and the conversion funnel. Analyse market trends, campaign data and clearly communicate performance and budget recommendations to management. Serve as point of contact for key publisher relationships

Requirements

At least 1 year of experience buying media Fluent in Japanese - Speaking and Writing Negotiation and account management experience Strong performance marketing campaign management and optimisation Expertise of affiliate tracking software such as TUNE, Google Analytics. Proficiency with Google Ads and social media campaign management. Excellent analytical and mathematical skills; proven experience analysing large data sets Knowledge of digital marketing and customer engagement tactics. Competence to multitask and manage time effectively in a global team environment. Ability to adapt and stay on top of trends within the digital space Market Research background a plus but not necessary

Additional

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

What we can offer:

Flexible working arrangements to suit your lifestyle needs Wellness perks such as free flu vaccinations, counselling services, health advice etc. Career Development with global opportunities A culture of appreciation with chances to give and receive appreciation from peers all over the world Collaborative and supportive team environment with social events all year round Access to development courses and additional training from our internal L&D portal GIVE (Get Involved, Volunteer, Engage) day - a day of volunteering to give back to your local community in a cause of your choosing Charity matching to support your fundraising efforts Sports sponsorship covering all or part of the joining cost including Dyanta merchandise so you can rep us proudly during the event Education Assistance to enhance your professional and personal growth Central and convenient office location within walking distance to public transport Diversity and Inclusion initiative where we take strides each day to continue to invest in ensuring our panels and team are diverse and guide clients on ways to be more inclusive in their research. Being part of a globally recognised brand leader in Market Research, gaining access to insights, new technology, and information about the industry and our 5000+ clients

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