Technical Marketing Manager

2 weeks ago

Shanghai, Shanghai, China Elanco Full time

At Elanco (NYSE: ELAN) – it all starts with animals

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals' lives better makes life better – join our team today

Position Description:

The TC mkt manager will lead our efforts in promoting pet health products and services. This role will possess a deep understanding of both the pet health industry and marketing principles, with the ability to translate complex technical information into compelling marketing messages that resonate with pet owners, veterinarians, and other stakeholders. The candidate will play a key role to effectively communicate the value proposition of our products and to drive awareness, engagement, and adoption of our pet health solutions.

Functions, Duties, Tasks:

Market Analysis: Conduct thorough market research to identify trends, consumer behavior, and competitive landscape within the pet health industry. Utilize insights to support marketing strategies and support product positioning. Product Messaging and Positioning: Support to develop clear and impactful messaging that highlights the USP and benefits of our pet health products and services. Tailor messaging to appeal to different target audiences, including pet owners, veterinarians, and pet industry professionals. Content Development: Create a variety of marketing content, including website copy, blog posts, social media posts, educational materials, and product documentation. Ensure content is accurate, engaging, and aligned with brand voice and messaging. Sales Enablement: Collaborate with the TMKT team and sales team to develop sales tools and resources that support the selling process, such as product presentations, demonstrations, and training materials. Support training and guidance to ensure sales representatives are equipped to effectively communicate the value proposition of our pet health solutions. Technical Expertise: Serve as a subject matter expert on pet health, staying informed about industry trends, veterinary practices, and emerging technologies. Translate technical features into customer benefits and use cases that resonate with pet owners and healthcare professionals. Campaign support: Assistant marketing campaigns across various channels, including digital advertising, email marketing, social media, and events. Monitor campaign performance and optimize strategies to maximize reach, engagement, and conversion Customer Engagement: Engage with KOLs, veterinarians, pet owners and other stakeholders through webinars, forums, events, and other channels to gather feedback, address concerns, and foster community engagement. Use customer insights to inform product development and marketing strategies.

Minimum Qualification:

Bachelor's degree in Veterinary Science, Animal Science, or related field. Master's degree preferred. Minimum 5 years of working experience, with proven experience in technical marketing, technical service, product marketing, or a related role within the pet health industry. Strong understanding of pet health principles, veterinary medicine, and the needs of pet owners and caregivers. Good at spoken and written English. Passionate and driven individual, who can demonstrate enthusiasm for marketing and is keen to learn and broaden the skills.

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