Senior Manager Membership Operations, Online

1 month ago


Shanghai, Shanghai, China adidas Full time

Purpose & Overall Relevance for the Organization:

  • Develop and execute CRM strategies to acquire, retain, engage and recall consumers and enable online business.
  • Lead and manage the day-to-day online CRM operations
  • Manage budget for CRM online channels with a clear rationale of allocation
  • Track and evaluate the effectiveness of online CRM activities, provide feedback and recommendations, and optimize for future strategies

Key Responsibilities:

CRM Strategy & Planning

  • Create online CRM strategy for Tmall, JD, Douyin & PDD
  • Collaborate with online Channels team and Brand Marketing team and work independently to create personalized and targeted CRM campaigns and communications
  • Stay current on industry trends and best practises in CRM, recommending and implementing new technologies and strategies as needed


CRM Operations
  • Lead and manage the day-to-day online CRM operations
  • Cross-functionally coordinate with internal / external, local / global teams to ensure the high quality and timely CRM project delivery
  • Outline and track KPI's for each campaign
Financial Management
  • Track and adhere to budget for online CRM projects
  • Monitor and analyze CRM performance metrics to identify areas for improvement and drive data-driven decision making.
  • Support business cases with clear rationale
People Management
  • Manage online CRM team member to ensure seamless execution.
  • Lead cross-functional communication and driving project implementation

Key Relationships:

  • Channels (Tmall, JD, Douyin & PDD)
  • Brand Marketing Team
  • Global CRM
  • Membership Analytics
  • External Agency partners

Knowledge, Skills and Abilities:

  • Proven ability to plan & execute CRM activities in online channels
  • Good communication and stakeholder management skills
  • Conflict resolution and problem-solving skills
  • Adaptable to change and uncertainty with the flexibility to work in a fast-paced environment
  • Fast learner, proactive working attitude and strong project management experience
  • PowerPoint & Excel Savvy

Requisite Education and Experience / Minimum Qualifications:

  • University degree or above
  • Work experience in operating Tmall CRM is required, familiar with using Data Bank
  • CRM agency experience is preferred
  • Fluent in English


  • Shanghai, Shanghai, China Adidas Full time

    Purpose & Overall Relevance for the Organization: Develop and execute CRM strategies to acquire, retain, engage and recall consumers and enable online business. Lead and manage the day-to-day online CRM operations Manage budget for CRM online channels with a clear rationale of allocation Track and evaluate the effectiveness of online CRM activities,...


  • Shanghai, Shanghai, China NBCUniversal Full time

    Job DescriptionPosition Overview The Sr. Manager, Retail Operations will be driving the retail operations and expansion in partnership with the retail partners and licensees for UP&E Greater China business. This individual will support the business head of UP&E Greater China in developing the retail operations strategy, and play a critical role in planning...


  • Shanghai, Shanghai, China NBC Universal Full time

    Company DescriptionWe create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and...


  • Shanghai, Shanghai, China PepsiCo Full time

    Overview This is MT Omnichannel CatMan to support China Omnichannel KA business growth. The scope covers MT omni-channel (offline + online) business, including Snakcs, Cereals and Be & Cherry categories This role is to work with strategic NKA & RD customer to lead omnichannel category growth solutions as well as operation model through integrating...


  • Shanghai, Shanghai, China Sabre Full time

    DescriptionWe are looking for a highly skilled product consultant to join our APAC team as an Online Tech Manager. In this role, you will play a crucial part in acquiring new businesses, assisting customers in integrating with Sabre APIs and related products, and adjusting their workflows to align with both customer and Sabre's business objectives.You will...


  • Shanghai, Shanghai, China Amazon Full time

    Amazon Global Selling is one of Amazon's business units that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon's 300+ million worldwide active customer accounts,...


  • Shanghai, Shanghai, China Hilton Full time

    The Senior Manager will be responsible for driving increased market share and revenue through focused hotel-level activity. This role will ensure hotels have adequate online presence and visibility to drive online channel performance. This includes overseeing the performance of hotel digital direct channels, retailing management and social media, as well as...


  • Shanghai, Shanghai, China Henkel Full time

    China, Shanghai, Henkel Consumer Brands Assistant Customer Marketing Manager, Online At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel...

  • Senior Tax Manager

    1 hour ago


    Shanghai, Shanghai, China APAC Michael Page Full time

    Senior Tax Manager role with APAC exposure. Directly reports to APAC Tax Head.Client DetailsFamous FMCG multinational company with great brand reputation.DescriptionCorporate tax related tasksLeadership responsibilities as Senior Tax ManagerProfileBachelor degree or above education backgroundTax consulting experience from big4 accounting firms is a...


  • Shanghai, Shanghai, China Hilton Full time

    The Senior Counsel, Operations – Greater China & Mongolia is an in-house attorney who mainly covers the legal matters regarding hotel operations, managing the on-going contract relationship for Hilton's managed and franchised hotels and general commercial agreements in Greater China & Mongolia (GCM), provides legal support to human resources matters and...


  • Shanghai, Shanghai, China Hilton Full time

    The Senior Counsel, Operations – Greater China & Mongolia is an in-house attorney who mainly covers the legal matters regarding hotel operations, managing the on-going contract relationship for Hilton's managed and franchised hotels and general commercial agreements in Greater China & Mongolia (GCM), provides legal support to human resources matters and...


  • Shanghai, Shanghai, China HSBC Full time

    We are currently seeking an experienced professional to join our team. In this role, you will: ·Responsible for the digital operation of online wealth management platform, able to independently plan and execute online publicity, event operation, content writing, promotion, etc. ·Analyze data in depth, discovering business characteristics and user...


  • Shanghai, Shanghai, China APAC Michael Page Full time

    Senior Strategy Manager role responsible for strategic planning of business growthClient DetailsFamous consumer group with fast business expansionDescriptionCorporate strategic planning and PMO responsibilitiesProfileGreat education background with strong learning agility.Work experience in well-known global consulting firms or large consumer MNCs as...


  • Shanghai, Shanghai, China APAC Michael Page Full time

    Senior Strategy Manager role responsible for strategic planning of business growthClient DetailsFamous consumer group with fast business expansionDescriptionCorporate strategic planning and PMO responsibilitiesProfileGreat education background with strong learning agility.Work experience in well-known global consulting firms or large consumer MNCs as...


  • Shanghai, Shanghai, China APAC Michael Page Full time

    Senior Strategy Manager role responsible for strategic planning of business growthClient DetailsFamous consumer group with fast business expansionDescriptionCorporte strategy and PMOProfileGreat education background with strong learning agility.Work experience in well-known global consulting firms or large consumer MNCs as management trainee.Corporate...


  • Shanghai, Shanghai, China SHL Full time

    Job Description SHL Managed Services provides Recruitment Process Outsourcing (RPO) services and Outsourced assessment administration and delivery in employee performance and development programs utilizing the SHL's extensive suite of Assessments, Platforms, Best Practices and Consulting services. As a Managed Services Quality Assurance Representative you...


  • Shanghai, Shanghai, China Atlas Copco Full time

    Our solutions play a vital role in various industries such as electronics, medical research, renewable energy, food production, and infrastructure. When you work with us, you engage with cutting-edge technologies and sustainable innovations paving the way for a brighter future.Come aboard our crusade towards a better future.Your RoleAs an assistant to the...


  • Shanghai, Shanghai, China Hilton Full time

    With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travelers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of...


  • Shanghai, Shanghai, China Henkel Full time

    At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home...


  • Shanghai, Shanghai, China adidas Full time

    Purpose & Overall Relevance for the Organization:Play a critical role to drive brand direction, customer business growth; Ensuring proper execution of established policies, procedures, initiatives, and directives. KEY RESPONSIBILITIES: PlanningPlan district objectives with account sales team; Plan regional objectives with Senior Director Retail Operations...