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E-Commerce Channel Development Manager
3 months ago
Représentant de l'acquisition des talents de Goodyear: Joa Xu
Guide and formulate the planning of monthly and annual promotional activities for e-commerce channels; simultaneously develop and execute promotional strategies to expand the business coverage of E-Commerce channels, improve efficiency, and enhance customer experience; collect and analyze information from various E-Commerce platforms regarding strategy, products, and market activities, and regularly provide relevant analysis reports and updates on E-Commerce channels to the company's management.
- Guide and formulate the planning of monthly and annual promotional activities for E-Commerce channels; collaborate with key account managers to influence the execution and implementation of promotional policies on key customer platforms.
- By collecting and analyzing product information from e-commerce channels and monitoring the dynamics of potential e-commerce platforms in the automotive aftermarket, explore opportunities for sales growth in the E-Commerce automotive aftermarket, thereby promoting the steady increase of market share and profitability for 18+, EV, SUV, and LUX in e-commerce channels.
- Monitor and analyze various performance indicators of E-Commerce channels to identify areas for improvement and implement corrective measures if necessary.
- Collect information on Goodyear/Cooper products and competing products regarding strategy, products, and market activities on e-commerce platforms, and through effective data analysis, influence the formulation of promotional policies on E-Commerce platforms to align with Goodyear/Cooper's E-Commerce strategy, thereby promoting the increase of Goodyear/Cooper's brand market share and exposure on E-Commerce platforms and achieving mutual goals in sales, market share, and profit.
- Control the strategic direction of E-Commerce channels, provide guidance, and promptly correct any strategic deviations on E-Commerce platforms.
Coordinate with various internal departments to ensure balanced use of internal resources and promote the synchronized growth of sales and revenue in E-Commerce channels through sustainable growth and long-term cooperation.
- Organize regular meetings between the E-Commerce and other functional departments based on business needs, including departmental weekly and monthly sales meetings; organize sales review meetings and sales recap meetings with clients.
- Understand the sales operation model of RTM channels by visiting offline service providers and retail customers to gain a macro understanding of the overall market, thereby identifying business ideas and MIX growth opportunities for the joint growth of online and offline channels.
- Actively create opportunities to communicate with other functional departments about E-Commerce business development trends, helping other departments understand E-Commerce business trends and achieving cross-departmental cooperation.
- Collaborate with the marketing department to analyze the placement strategies of various brands/markets on major E-Commerce platforms, develop targeted market promotion plans, optimize page visuals, and update online product descriptions to expand brand influence, ultimately maximizing the conversion of online traffic and sales.
Stay informed about industry trends, best practices, and new technologies related to E-Commerce channels.
Goodyear est l'une des plus grandes entreprises de pneus au monde. Elle compte environ employés et elle fabrique ses produits dans 57 établissements situés dans 23 pays du monde. Ses deux centres d'innovation situés à Akron, en Ohio, et à Colmar-Berg, au Luxembourg, s'efforcent de développer des produits et services de pointe qui deviendront les normes de l'industrie en matière de technologie et de performance. Pour en savoir plus sur Goodyear et sur ses produits, rendez-vous sur le site