E-Commerce Channel Development Manager

1 month ago


Shanghai, Shanghai, China Goodyear Full time
Job Description

As an E-Commerce Channel Development Manager at Goodyear, you will play a key role in driving the growth and success of our e-commerce channels. Your primary responsibility will be to develop and execute promotional strategies to expand our business coverage, improve efficiency, and enhance customer experience.

Key Responsibilities:
  • Develop and implement monthly and annual promotional plans for e-commerce channels, collaborating with key account managers to influence execution and implementation.
  • Analyze product information from e-commerce channels and monitor potential e-commerce platforms in the automotive aftermarket to identify opportunities for sales growth.
  • Monitor and analyze performance indicators of e-commerce channels to identify areas for improvement and implement corrective measures.
  • Collect and analyze information on Goodyear/Cooper products and competing products on e-commerce platforms to inform promotional policies and align with Goodyear's e-commerce strategy.
  • Control the strategic direction of e-commerce channels, providing guidance and correcting strategic deviations.
Requirements:
  • Strong analytical and problem-solving skills.
  • Ability to work collaboratively with cross-functional teams.
  • Excellent communication and interpersonal skills.
  • Experience with e-commerce platforms and digital marketing.

Goodyear is a leading tire manufacturer with a global presence. Our innovation centers in Akron, Ohio, and Colmar-Berg, Luxembourg, drive the development of cutting-edge products and services that set industry standards for technology and performance. Learn more about Goodyear and our products on our website.



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