Manager, Global Industry

4 weeks ago


Shanghai, Shanghai, China BASF SE Full time
Strategy

  • Give input & support GSM for e.g. global additives, industry, product line, digitalization and sustainability strategy, etc.
  • Responsible for implementation of strategies (e.g. global industry strategies)
Portfolio

  • Owner of global product know-how per industry and facilitate dissemination
  • Defines core portfolio & its value prop per industry
  • Leads entry into new segments within the industry
  • Responsible to evaluate & drive portfolio fit for the industry: identify gaps by driving ideation, push existing growth potential products
Innovation

  • Understand customer needs, market & regulatory trends and outline & prioritize opportunities for product development per industry
  • Derive innovation & product development directions per industry
  • Develop & own business cases for products assigned as global launch responsible
  • Accountable (& responsible) to drive & implement global launches for industry and across industries & launch package definition
Market Intelligence

  • Consolidate industry specific market intell, and feed this info to GSM / GPLE
  • Exchange and validate market trends with Disper.
Resins Industry leader

  • Provide input to market maps, evaluation and sign off for industry
Customer Promotion

  • Drive product literature & provide content for global technical trainings, global webinars for industry (evaluate analytics from webinars) together with GPLE
  • Participate in selected internal/ external events (e.g. conferences, industry groups)
  • Drive & steer global new biz development with existing / new products: visit customers
  • Define the communication needs for the industry and share with GPLE / GSM
  • Ensure online/offline representation of Additives with active MarCom
  • Drive best practice exchange across regions & their implementation incl webinars
Pricing

  • Set target & base price for new products (can delegate to MM, with guidance on cost from GPM and consulting GLPE)

Education:
Bachelor degree in marketing, business or Science in Chemistry or above.

Working Experience:
> 5 years' experience in marketing management. Coatings or additives background is desired but not essential.

请时刻警惕任何可能的招聘欺诈行为请注意,巴斯夫绝不会在任何情况下向候选人以任何形式收取任何费用。

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